4001 I-30
Greenville, TX 75402

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Sales: 903-455-7222

Used Cars: 903-455-7222

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 12:00am
Tue 9:00am – 12:00am
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Freedom Ford by Ed Morse

Overall Rating:

4.7 (out of 5)

85% recommend this dealer

152 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

2.0 (out of 5)

This review is not critical of the sales team and is

Reviewed by Eric from Prosper,TXApril 04, 2025

This review is not critical of the sales team and is about another major car manufacturer and dealership owner taking advantage of the "add-on" game and here's how. On 4/3 Freedom Ford Advertised a new 2024 Ford F150 for $43,171 (I still have the email verifying that). I filled out a contact request a a sales person contacted me within 5 minutes which was great. The sales person confirmed the truck I referring to is in fact on the lot-- great. I then confirmed the price was $43,171.00 and asked something along the lines about "add-ons", as I'm just tired of that surprise being brought to the table late in conversation. The answer was "that's the price of the truck and we've added a bedcover, tinting, etc. that's not removable so the price is closer to $48K". There was no more conversation after that--clearly non-negotiable and in my case needed to be 100% removed as I was very interested in the vehicle they called me back about. So kudos to Freedom Ford Greenville by Ed Morse for solidifying the scheming dealership stereotype. Add that to the list of ways to try and confuse customers or pull them into a longwinded conversation to try and sell them on hyper inflated pricing of bed covers, window tint, theft deterrent etching, paint and interior protection, nitrogen filled tires (one of the biggest scams). Freedom Ford Greenville by Ed Morse you lost a very certain customer.

  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase

Dealer Response

Thank you for sharing your experience with us. We appreciate your feedback regarding the pricing of the 2024 Ford F150 and your concerns about add-ons. At Freedom Ford, we aim to ensure transparency in our pricing and to provide customers with a clear understanding of their options. If you would be willing, we encourage you to reach out to us directly so we can address your concerns further. Your input is valuable, and we strive to improve our services. Thank you again for your review. Sincerely, the Freedom Ford Team

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

2.0 (out of 5)

Overall, I purchased the vehicle I wanted at a fair

Reviewed by james69gtoMarch 10, 2025

Overall, I purchased the vehicle I wanted at a fair price. However, we agreed to a price on the phone and in person. After they found out I wasn't financing through Freedom Ford, the salesman/manager tried to add $1,500.00 to the final price. I also asked about the Farm Bureau Recognition rebate to be applied. After debating a little, the price didn't get raised and was sent to finance where I was told the Farm Bureau rebate would be applied. The salesman didn't put it through, neither did finance. The numbers didn't add up and I was frustrated and asked to speak to the sales manager. His first response was "You seem frustrated, I'd rather not sell you a truck and get a bad review". I asked if that was really the attitude he was going to have. Can we not see what is wrong with the numbers? We looked them over and they seemed correct without the Farm Bureau rebate. By the time we got back to finance, my financing office had closed and so I had to return another day to finalize. Before I paid, they explained that the Farm Bureau rebate was included in the final price. I signed and didn't verify until later (that's my mistake) that the Farm Bureau rebate was never applied so I missed out on $500. I left, started the new vehicle and was about to drive away. Then I realized they never collected my down payment. So, I had to go back in and ask about it. I've never had a dealership forget to collect a down payment; I wonder what would have happened if I had just left. I also asked them to check the steering because in the test drive, I noticed it drift a little to the right. It shows on the service report that the steering was checked, the truck doesn't pull to the right, but they didn't align the steering wheel straight when they did it. Who’s to say that they didn’t just check a box and never looked at the vehicle. It's frustrating to spend this amount of money on a new truck for the steering wheel to be off center. This wasn't a good buying experience and the honesty of the team that sold the truck is questionable.

  • Does not recommend this dealer
  • Shopped for a new car

Dealer Response

Thank you for sharing your experience with us. We appreciate your feedback as it helps us improve. We understand that your purchase experience fell short, especially regarding the financing and the Farm Bureau rebate application. It’s important to us that our customers feel confident and satisfied with their transactions at Freedom Ford. Your concerns about the steering and the communication during the process are noted, and we would like to address these matters further. Please reach out to us directly so we can discuss this in detail and ensure we provide a satisfactory resolution. Thank you for your valuable feedback, and we hope to hear from you soon. Sincerely, the Freedom Ford Team

Overall Experience 2

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Everyone there has got to be hand picked they treat you

Reviewed by Trn9jaMarch 06, 2025

Everyone there has got to be hand picked they treat you like you are the only person that matters

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Thank you for your kind words! We truly appreciate your positive feedback about the team at Freedom Ford (GTFD). It's wonderful to hear that you felt valued during your visit. We strive to make every customer feel special and are glad we achieved that with you. We look forward to welcoming you back soon! Sincerely, the Freedom Ford Team

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

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