921 East Main Street
Laurens, SC 29360

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 9:00am – 4:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 9:00am – 2:00pm

Reviews of Firmin Ford

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Great experience!

Reviewed by Bubba Haney from Clinton SCDecember 20, 2025

Great experience!! Awesome staff and company to do business with. From the time your greeted until the time you drive away, its like your part of their family. Brian was our salesman and he was top notch. Friendly and courteous at all times and never onced came off pushy. Ethan handled our financial side and this guy was a blast as well. Everyone worked quick and the whole buying process only took 2 hours and half of that was due to all of us cutting up and joking with each other. Even the parts crew Johnny and Phillip was involved in the experience and treated us like we were one of them. I can honestly say I think ive found my new go to on purchases of vehicles. Recommend VERY highly. Im a GM guy and this a Ford dealership that i purchased a GM from but I enjoyed doing business with this crew.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

BRIAN AND Craig were incredible meeting obstacles with

Reviewed by Barbara Teachey from Evans,GeorgiaSeptember 11, 2025

BRIAN AND Craig were incredible meeting obstacles with solutions and with a SMILE! THANK YOU! They made the impossible, Possible. It took the expert collaboration of our sales person,Brian, and the Finance Manager,Craig, to get us through the labyrinth banking rules mandated! A sale should we simple but ours was not. If you find yourself wanting a team to help you work through whatever problem you have, I suggest you shop there. You will be greeted courteously and treated magnificently from beginning and end! My only suggestion is that they give everyone purchasing a,vehicle there a Firmin Ford Hat!

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Excellent experience in purchasing our New Used vehicle.

Reviewed by Dave & Kathy Harding from Laurens, SCFebruary 14, 2025

Excellent experience in purchasing our New Used vehicle. From sale to completing the paperwork. Great job done by the folks of the Furman Ford team. We are well pleased. We look forward to continued great service.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

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Quality of Repair N/A

Maximum rating = 5

About Firmin Ford

Welcome to Firmin Ford! Located in Laurens SC Firmin Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Firmin Ford a good one for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you've come to the right place. Call 888-738-6905 for your No-Obligation Internet Price Quote from our Internet Department.

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