2536 Route 12 B
Hamilton, NY 13346

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Sales: 315-658-3439

Used Cars: 315-658-3451

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat 8:00am – 5:00pm

Reviews of Friendly Ford of Hamilton

Overall Rating:

4.8 (out of 5)

97% recommend this dealer

336 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

worst experience when buying my truck.

Reviewed by henrywilletdairyJanuary 12, 2026

worst experience when buying my truck. Wasn't where it was supposed to be at then when i finally received it. Called to complain about the poor brakes and was told they were fine and I wasn't use to the way a Fords brake system works but after putting it on the lift found out that all the calipers were rusted fast.. Fast forward to three months later and found out the 4wd doesn't engage been waiting for over a year and half to get it fixed

  • Does not recommend this dealer
  • Shopped for a used car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Recently purchased a new truck from Dalton R.

Reviewed by ghNovember 17, 2025

Recently purchased a new truck from Dalton R. at Friendly Ford in Hamilton; it was an excellent experience, I never felt pushed into something I did not want and was able to find a vehicle that suited what I was looking for and in my price range. Dalton was very friendly and knowledgeable, made buying a vehicle a delight instead of stressful.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for sharing your experience! We’re so glad Dalton made your truck-buying process friendly, stress-free, and enjoyable — and helped you find the perfect vehicle within your budget. We truly appreciate your kind words and hope you enjoy every mile in your new truck! 🚙✨

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

3.0 (out of 5)

Update!

Reviewed by trainee_cards4tSeptember 29, 2025

Update!!!! The sale process was quick but after my purchase, I’ve had a difficult time with the dealership. I paid in advance for undercoating and the dealership promised to have my 2nd key (that they lost) and to repair a scratch that I pointed out on the day of pickup. I left the vehicle with them for 10 days and…. No key and scratch untouched.

  • Does not recommend this dealer
  • Shopped for a new car

Dealer Response

Thank you for your review! We’re so glad Oscar made the process straightforward and efficient, and that you were able to drive off in your new vehicle the very next morning. We truly appreciate your trust and hope you enjoy every mile! 🚙✨

Overall Experience 3

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Friendly Ford of Hamilton

You may have heard our catch-phrase ?Expect more Get more!? So what does that mean exactly? At Friendly Ford of Hamilton it means giving our customers an unmatched level of customer service! Expect a better selection of quality new and pre-owned vehicles expect a better value expect a better level of customer service and expect to be treated as family when you visit us at Friendly Ford of Hamilton.

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