8601 Lomas Ne
Albuquerque, NM 87112

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Sales Department

Sun 10:00am – 6:00pm
Mon 8:00am – 8:00pm
Tue 8:00am – 8:00pm
Wed 8:00am – 8:00pm
Thu 8:00am – 8:00pm
Fri 8:00am – 8:00pm
Sat 8:00am – 7:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 5:00pm

Reviews of Rich Ford Sales

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Watch out for Sabrina F.

Reviewed by Cc from Albuquerque, NMSeptember 07, 2025

Watch out for Sabrina F. She sent an abusive message after I didn’t buy a car from her.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

These people are experts at apologizing, but this does

Reviewed by mmcgowan329 from ABQ New MexicoApril 30, 2024

These people are experts at apologizing, but this does nothing to fix the problems they cause. Incompetence combined with arrogance and attitude is a surefire way to alienate and drive away a customer base. This is what they accomplished with me today. Today was my third fiasco with the Rich Ford Service department. I arrived ten minutes early for my appointment only to be told they could get me in at Three Thirty p.m. When I showed them the appointment that was made, they said I am sorry, you do not have an appointment because you are not listed on the board, as they pointed to the board. When I showed them the text messages they sent me reminding me of today's appointment, that did not seem to matter either. A supervisor walked in and told the service desk to get me to the front of the line, which ended up being a three-hour and twenty-minute Oil Change marathon. These people act as if taking your money to provide lousy service is actually doing you a favor. If you have a Ford, steer clear of this pole. There are too many other places to go that provide good service and actually care about their customers.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Hello, Please know your feedback is important to us here at Rich Ford. We would appreciate the chance to speak with you about the level of customer service and communication you received from our Service Team regarding your appointment time and the wait time for the oil change performed on your vehicle. Could you please reach out to us at your earliest convenience? Thank you, Customer Service Team Rich Ford (800) 950-6529

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Great buying experience

Reviewed by Ray from Sierra Nevada’s September 29, 2023

I flew in from California because Sabrina got me a way better deal on my Raptor than I could find locally. Actually the best car buying experience I’ve ever had. Highly recommend.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Congratulations on you Ford F-150 Raptor, Ray! We are delighted to read that our Sales Team was able to get you a great deal, and provided the best buying experience on your visit. Thank you very much for taking the time to leave us this amazing five-star review. Your business is valued, and please don’t hesitate to reach out to us for any assistance at Rich Ford.

Overall Facilities 5

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

About Rich Ford Sales

Here at Rich Ford we've made it our mission to make sure every one of our customers receives the care and assistance they deserve when looking to buy a new vehicle. We want to help you find the perfect vehicle for the perfect price and we understand that it's hard to settle for anything else when you've found exactly what you want. From sales and financing to maintenance and parts you can turn to our team of professionals to provide you with the dedicated care you need!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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