1615 US-22
Watchung, NJ 07069

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Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 8:00pm
Sat 9:00am – 8:00pm

Service Department

Sun Closed
Mon 8:00am – 5:30pm
Tue 8:00am – 5:30pm
Wed 8:00am – 5:30pm
Thu 8:00am – 5:30pm
Fri 8:00am – 5:30pm
Sat 8:00am – 2:00pm

Reviews of Liccardi Ford Inc

Overall Rating:

2.1 (out of 5)

72% recommend this dealer

415 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Liccardi Ford Sold me a pre-certified 2020 Mercedes S450

Reviewed by Herb from Great Neck, NUDecember 08, 2025

Liccardi Ford Sold me a pre-certified 2020 Mercedes S450 sedan. It was supposed to have been thoroughly checked. But it was obvious that no one ever looked at this car. The battery was extremely weak, the car was barely operating. The infotainment system was not working, along with other systems. One of the tires had a pressure of 17; the other three tires were around 30. The salesman said they would check it out in the service center. He came back to me a few minutes later saying that the tire is fine, just needed air. That didn’t make sense to me. I figured there had to be a leak. It turns out there was one when I had the car checked at a couple of days later. My Mercedes dealer found a nail in the tire causing a very slow leak. I asked liccardi Ford for reimbursement on this, but I got no satisfaction. But I’m just getting started. The Rear brakes were no good and had to be replaced, which they were more than willing to do at the Lincoln Ford dealership itself. Adding to this Nightmare, the right low beam headlight was out along with the active system. The sales manager said $3500 would cover it. But they wouldn’t do the repair themselves. I was suspicious and had my mechanic take a look at it the next day. His estimate was $5600 for the headlight and two control panels plus programming. I went to the Mercedes dealer close to me. And the cost was a whopping $5800. When I told this to the manager, including showing him the receipt I had from the Mercedes dealer, he told me I got hustled. The only hustling was done by Liccardi Ford. I called up multiple other Mercedes dealers and all were around the same price. As for the tire with the nail on it which they didn’t even bother to check for, the manager said he would reimburse me $250 which covered about half of the tire’s cost, but I never received a dime. All in all, I was out close to $3000. Let me emphasize again that this was a pre-certified car, which means that the car was supposed to have been carefully checked out point by point. Nothing was done. Obviously! They were even telephone numbers and contacts of the person who owned the vehicle previously, which I erased. Mr. Liccardi, you should be ashamed and embarrassed. Let this be a warning to anyone who is considering buying a car from Mr. Liccardi’‘s dealership.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Dealer Response

Thank you for sharing your feedback. We’re truly sorry to hear that you were disappointed, as our intention throughout the process was to support you and make things right. When you brought your concerns to us, we replaced your brakes and battery at no cost, and you expressed that you were satisfied with those repairs. We also reduced the vehicle price by $3,500 after confirming air-conditioning repair estimates to help with that expense. We understand you later chose to complete the work with a Mercedes dealer, and we respect that decision. We believed we addressed the issues promptly and fairly, but we’re always open to continued conversation. Please reach out if there’s anything more we can do to assist.

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Maximum rating = 5

1.0 (out of 5)

After purchasing a vehicle from this dealership they

Reviewed by IslandboyDecember 04, 2025

After purchasing a vehicle from this dealership they refused to send me new temp plates after the 30 day one expired and knew that the plates did not come in the mail from the dmv as yet as I had told them. The manager always seems to be in a meeting when you call.

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for sharing your feedback. We apologize for the inconvenience you experienced regarding your temporary plates. Our team has since been in touch with you, and we’re glad to hear that you are receiving your plates. We appreciate your patience throughout the process and are always here if you need any further assistance. Thank you for giving us the opportunity to address your concerns.

Overall Experience 1

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Maximum rating = 5

1.0 (out of 5)

Dishonest and false advertising!

Reviewed by Cindy from NJNovember 08, 2025

Dishonest and false advertising! This dealership tried to up charge me thousands of dollars for a certification on a car that was already advertised as certified. They then tried to charge me hundreds for a xx etching on the car door and told me it was mandatory. It's not. Lots of promises they did not follow through on. High hidden fees and unprofessional management. Stay away!

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Dealer Response

I would appreciate the opportunity to speak with you regarding the recent matter and to discuss an appropriate course of action. Please feel free to contact me at extension 213 at your convenience. Thank you for your time and attention. Sincerely, Mike Sisko

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Maximum rating = 5

About Liccardi Ford Inc

We are known locally as the "Car Giant," and with good reason! Here at Liccardi Ford, we are one of the largest dealerships in the tri-state area, with a long history dedicated to providing a high-quality selection of new and used cars (not to mention financing and service to keep them in prime shape with you behind the wheel). Our story goes back over 70 years when Salvatore Liccardi, Sr. began selling cars in 1938. We opened this Ford dealership in 1991 and quickly becomes one of the top-selling Ford Dealerships in New Jersey, thanks to the experienced gained over those first 40 years. Since that opening, we have continued to sell and lease Ford cars, Ford trucks, and Ford SUVs, while also providing quality customer and vehicle

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