1928 South Otsego Avenue
Gaylord, MI 49735

Get Directions

Sales: 989-217-4431

Used Cars: 989-966-1139

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 6:00pm
Tue 8:30am – 6:00pm
Wed 8:30am – 6:00pm
Thu 8:30am – 6:00pm
Fri 8:30am – 6:00pm
Sat 9:00am – 3:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat Closed

Reviews of Serra Ford Gaylord

Overall Rating:

4 (out of 5)

75% recommend this dealer

85 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Very pleased with my experience at Serra Ford in Gaylord!

Reviewed by abby.florenskiJanuary 17, 2026

Very pleased with my experience at Serra Ford in Gaylord! Excellent customer service and communication.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Hi, thank you for leaving such a great review and high star rating. We're always here to provide exceptional service at a great value -- we hope you'll consider us again in the future!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Denise was fantastic to work with.

Reviewed by Rkendall0717December 19, 2025

Denise was fantastic to work with. I am an out-of-state customer and she ensured she did everything carefully and accurately. No snags at all. Took possession of the truck the same week and love it. They are military and Ford-family friendly. Thank you much.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Hello, we're pleased to hear everything was completed to your satisfaction! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Dealing with service depth was great.

Reviewed by RobertDecember 12, 2025

Dealing with service depth was great. Took care of recalls and tailgate issues. Grwat job!

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Serra Ford Gaylord

Welcome to Serra Ford Gaylord. We proudly serve the Grayling, Petoskey, Charlevoix, Cheboygan and Alpena areas with the latest, brand-new models from Ford. We offer a stress-free, no-hassle no-haggle experience. In addition to providing our very best price up-front, you will be paired with a salesperson who also takes care of the financing. We're your best local choice in Gaylord for used vehicles, certified pre-owned models, auto financing, service, parts, and more. Click through the various pages of services available on our website and get to know us a little better, then stop by to experience our unique brand of customer service in person.

Ready to buy? Get a price quote before visiting the dealership.

  • Get multiple quotes
  • No cost, no-hassle negotiation
Back to Top