1928 South Otsego Avenue
Gaylord, MI 49735

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Sales: 989-217-4431

Used Cars: 989-966-1139

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 6:00pm
Tue 8:30am – 6:00pm
Wed 8:30am – 6:00pm
Thu 8:30am – 6:00pm
Fri 8:30am – 6:00pm
Sat 9:00am – 3:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat Closed

Reviews of Serra Ford Gaylord

Overall Rating:

3.9 (out of 5)

75% recommend this dealer

48 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Excellent service start to finish!

Reviewed by JBApril 02, 2024

Excellent service start to finish! Very happy with the new truck I purchased! Never pressured into anything!

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

We are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Fantastic dealership experience!

Reviewed by spartanfanrayFebruary 22, 2024

Fantastic dealership experience! Bought a gently used 2022 Bronco. I can't remember the salesperson's name but she was extremely nice and helpful. No last minute add-ons or additions to the price. Just tax, title and doc fee.

  • Does recommend this dealer
  • Shopped for a used car

Dealer Response

Thank you for your 5-star rating and review. We appreciate your business. – Tina C

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

My salesperson Brian was very knowledgeable, professional

Reviewed by mikeryb9February 12, 2024

My salesperson Brian was very knowledgeable, professional and helpful with my purchase of a new F-150. He handled everything from start to finish.

  • Does recommend this dealer
  • Shopped for a new car

Dealer Response

Thank you for your great review! We agree, Brian does a great job and we are glad to have him on the team. We will share this feedback with him. He will be happy to hear it. Thank you for your business too! We appreciate it.

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

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