238 Waterloo Rd
Hudson, IA 50643

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Sales: 844-310-7784

Used Cars: 844-310-7784

Hours Toggle

Sales Department

Sun Closed
Mon 8:30am – 8:00pm
Tue 8:30am – 8:00pm
Wed 8:30am – 6:00pm
Thu 8:30am – 8:00pm
Fri 8:30am – 6:00pm
Sat 8:30am – 5:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat Closed

Reviews of Bill Colwell Ford

Overall Rating:

3.7 (out of 5)

96% recommend this dealer

465 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Completely incompetent when it comes to the title and

Reviewed by kathleenmhamm1November 16, 2025

Completely incompetent when it comes to the title and registration process. Purchased a brand new vehicle that I learned when I was pulled over was never actually registered. This is the SECOND time and the SECOND vehicle we’ve had this happen with from this dealership. 4 months later I am paying $1500/mo for a car I can’t legally drive. Awful business, awful management, stay far away.

  • Does not recommend this dealer
  • Shopped for a new car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Looking for used vehicle found them on line.

Reviewed by Neil Brown from Argyle iaMarch 25, 2025

Looking for used vehicle found them on line. Vehicle was priced on market place called made appt.to look-drive took off work drove 3hrs.took test drive had a vibration and check engine light came on test drive. Then they told me it was 3000.oo higher on price that was listed on line (BAIT+SWITCH) WAS NOT IMPRESSED AT ALL THEY COULD HAVE CALLED ME OR AT LEASTMADE EFFORT TO TELL ME THEY WERE GOING UP IN PRICE AND NOT WASTED MY TIME AND FUEL.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Salesman swore the used car was in ‘great shape’—if you

Reviewed by Bobby from Waterloo, iaMarch 07, 2025

Salesman swore the used car was in ‘great shape’—if you ignore the check engine light, the mystery stain, and the fact that it needed a push to start. Hard pass.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

About Bill Colwell Ford

Bill Colwell Ford is a family owned and operated Ford Dealership located in Hudson Iowa just 10 minutes from Waterloo and Cedar Falls. We have been serving the Cedar Valley for over 30 years now. We are proud recipients of numerous customer satisfaction awards including the prestigious Ford President's Award. We take pride in providing great products from great people with always great pricing.

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