1999 Soquel Ave
Santa Cruz, CA 95062

Get Directions

Sales: 855-418-8904

Used Cars: 866-691-7410

Hours Toggle

Sales Department

Sun 11:00am – 5:00pm
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 5:30pm
Tue 7:30am – 5:30pm
Wed 7:30am – 5:30pm
Thu 7:30am – 5:30pm
Fri 7:30am – 5:30pm
Sat 7:30am – 5:30pm

Reviews of North Bay Ford

Overall Rating:

4.6 (out of 5)

85% recommend this dealer

159 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

As a loyal Ford customer I was not disappointed.

Reviewed by gdmgriffinDecember 06, 2025

As a loyal Ford customer I was not disappointed. Everything about my experience was very positive and professional. I’m very satisfied with the new Ranger Raptor.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Excellent.

Reviewed by re.robert.gDecember 02, 2025

Excellent. I already knew which vehicle I wanted and Mauricio was very accommodating. Easy process to complete the deal

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

A very friendly and pleasant experience.

Reviewed by james@sancarlosagency.comNovember 03, 2025

A very friendly and pleasant experience. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About North Bay Ford

At our dealership we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information and it is our pledge to deliver you relevant correct and abundant content.

Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!

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