1999 Soquel Ave
Santa Cruz, CA 95062

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Sales: 831-315-2255

Used Cars: 831-750-1119

Hours Toggle

Sales Department

Sun 11:00am – 5:00pm
Mon 9:00am – 6:00pm
Tue 9:00am – 6:00pm
Wed 9:00am – 6:00pm
Thu 9:00am – 6:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 5:30pm
Tue 7:30am – 5:30pm
Wed 7:30am – 5:30pm
Thu 7:30am – 5:30pm
Fri 7:30am – 5:30pm
Sat 7:30am – 5:30pm

Reviews of North Bay Ford

Overall Rating:

4.6 (out of 5)

85% recommend this dealer

162 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

4.0 (out of 5)

Friendly sales persons gave information that gave us

Reviewed by soniabquinteroJanuary 10, 2026

Friendly sales persons gave information that gave us options, bent over backwards to help us

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 4

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

From my 1st call to North Bay Ford I had a great response

Reviewed by TAHJanuary 02, 2026

From my 1st call to North Bay Ford I had a great response for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity local dealership. They have a great selection. Thanks Luis, Morgan and Alejandro. Thank you Kali for explaining the warranty options and financing. Mark

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Luis was an excellent salesman He found us just the right

Reviewed by slevinenpDecember 27, 2025

Luis was an excellent salesman He found us just the right car for us I consider him a friend now

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About North Bay Ford

At our dealership we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information and it is our pledge to deliver you relevant correct and abundant content.

Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!

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