4800 Highway 101 North
Eureka, CA 95503

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Sales: 707-832-4762

Used Cars: 707-382-3573

Hours Toggle

Sales Department

Sun 11:00am – 5:00pm
Mon 8:30am – 7:00pm
Tue 8:30am – 7:00pm
Wed 8:30am – 7:00pm
Thu 8:30am – 7:00pm
Fri 8:30am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 5:30pm
Tue 7:30am – 5:30pm
Wed 7:30am – 5:30pm
Thu 7:30am – 5:30pm
Fri 7:30am – 5:30pm
Sat Closed

Reviews of Harper Motors

Overall Rating:

4.2 (out of 5)

98% recommend this dealer

499 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Thanks for getting back to me.

Reviewed by jr from eureka caOctober 02, 2025

Thanks for getting back to me. So I have a few issues about what you said. let me start off by saying i moved here about a year ago and last dealership we worked with we bought 10 vehicles 0 miles on it paid cash and we traded in an old one every 2 years. My son is looking for a car and he gets 60k to spend on anything he can find. I had a couple friends that went to you guys. one that went in got something from you. they just had a baby not rich at all but willing to help other to make thing right been threw xxxx losing family and having people steal from him well i know you guys haven't treated him right and i'm trying to figure out why cause you say used vehicle has 3 month 3000 miles and he had issues since day 1 and still didn't get it resolved. If you guys are going to be my dealership we are going to do business with till we transfer again then I need to know that you guys are truthful and do right. if you can show this. the perfect car my son wants a ford and that's all we bought was fords but i'll be more than happy to switch if dealership isn't right. let me know what your team would like to do. I have the money, I have your trust and do what is right by your warranty. thanks chris. I tried to contact them and they reply but when i reply back that information i didn't get a response from them. we are really interested in buying from them but i just need to know if we can trust them. i went there and looked with my son to let him pick out anything he wanted and we found one of the cars had leaking shocks. if you guys are willing to stand by your word let us know and we will fix are posted updating it to 5 stars if we don't get response and problems fix we will leave it as is. money doesnt matter to us i rather have people be trusting and any friend of mine that needs help im willing to help them. but long story short we want to stay with ford and we live in town if you guys want us as a customer for long time let us know thanks

  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

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Maximum rating = 5

5.0 (out of 5)

Today, we had four key fobs that had failing batteries in

Reviewed by Bob and Sandy Dean from Eureka, Ca 95503March 25, 2025

Today, we had four key fobs that had failing batteries in them. We struggled with the task, so we went to Harper Ford, Eureka to see if they could help. We were very pleased with Dave at the Parts and Services Department. He was very pleasant and even though it was small tedious request, he cheerfully completed it as if we were the best customers in the world. We have purchased three cars from them in the past and in each transaction, it was never a time that I felt that we were pressured but treated respectfully. The parts department also serviced our car, as well, for a recall and again the service was wonderful. We highly recommend Harper Ford's dealership. In fact, for one of the cars we purchased, we walked away from another car dealership due to their aggressive sales person and the added on additions when it was time to sign on the dotted line for the purchase. The best decision we ever did.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

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Maximum rating = 5

5.0 (out of 5)

I recently purchased a car from Harper Motors, and I

Reviewed by Sam Frank from Ferndale Ca June 25, 2024

I recently purchased a car from Harper Motors, and I couldn’t be happier with the experience. From the moment I walked in, I was greeted by friendly and knowledgeable staff who were genuinely interested in helping me find the perfect vehicle. The sales team was patient, never pushy, and answered all my questions thoroughly. The selection of cars was impressive, and I found exactly what I was looking for at a competitive price. The financing process was straightforward and transparent, with no hidden fees or surprises. They even went the extra mile to ensure I got the best possible interest rate. The post-purchase service has been excellent as well. The team at Harper Motors made sure my car was in top condition before I drove off the lot and has been incredibly responsive to any follow-up questions I’ve had. Overall, Harper Motors provides a top-notch car-buying experience. I highly recommend them to anyone in the market for a new or used vehicle. Their professionalism, customer service, and commitment to quality make them a standout dealership.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities N/A

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Quality of Repair N/A

Maximum rating = 5

About Harper Motors

Harper Motors is proud to be one of America's oldest automobile dealerships. Established in 1912 in Eureka California we are a true family business. Founder Harvey M. Harper traveled from Arizona to Eureka with his family in a 1912 Ford Model-T to settle and begin his Ford dealership in downtown Eureka located approximately 250 miles north of San Francisco. Today great-grandson Trevor Harper oversees the operation that has been serving the North Coast for over 100 years. The dealership is located between the cities of Eureka and Arcata on Highway 101 along California's scenic north coast .

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