1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

696 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

2026 Cadillac Vistiq, they always treat me well and like

Reviewed by FireCat December 19, 2025

2026 Cadillac Vistiq, they always treat me well and like family. I will certainly be back when I need another vehicle.

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Two years ago we bought a Chevy Trax from Rhinelander GM.

Reviewed by Shayna from Park Falls, WIDecember 19, 2025

Two years ago we bought a Chevy Trax from Rhinelander GM. Since then we have had oil changes, mechanical questions and tire rotation. Every encounter we’ve experienced friendly, welcoming service from the sales people to the service department. We enjoy the informative updates and shuttle availability.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Went in looking at a specific car, they had it ready and

Reviewed by kmDecember 19, 2025

Went in looking at a specific car, they had it ready and waiting for me and were more than willing to fix a concern I had with it. Worked with Debbie and she went above and beyond for me. Would definitely buy from them again.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

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