Rhinelander Auto Center in Rhinelander including address, phone, dealer reviews, directions, a map, inventory and more

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1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-804-4110

Used Cars: 715-804-4209

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 5:00pm

Reviews of Rhinelander Auto Center

Overall Rating:

4.9 (out of 5)

96% recommend this dealer

73 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Rhinelander Auto Doesn't care about Customer

Reviewed by Mike from Eagle River, WisconsinOctober 28, 2021

Absolutely Horrible ....I purchased a new 2017 Silverado from Rhinelander GM....I wanted a 10,000 lb winch so I could use it from off of my trailer hitch.....After waiting close to 3 hours, I received my vehicle...did the winch work, yes......BUT, after crawling under the truck and checking the wiring...if found two electrical tapped areas on the cable running from the front battery area to the back.....I removed the tape and found a small gauge wire jammed into a thicker gauge wire and with solder only on the outside of the wire....the solder did not flow into both wires...They must hire people that have no idea of what there doing.....After calling Rhinelander and talking to Scott at Rhinelander Toyota, he said he'd take care of it....he totally dropped the ball....never called...never brought a vehicle up to Eagle River while they took care of the problem created by there owned side business...I just have to let it go and bad mouth Rhinelander Auto every chance I get...

  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Mike, We are sorry to hear about your one star experience with us. Please reach out to our General Sales Manager, Tim Nordby, so we can make things right. 715-365-8100

Overall Facilities 1

Customer Service 1

Buying Process 5

Quality of Repair 1

Maximum rating = 5

5.0 (out of 5)

Auto Purchase

Reviewed by MICHAEL SCHREINER from Athens, WiFebruary 27, 2021

We went to 2 other dealers that same day, and no other sales person was even comparable to Brian. At the other dealers they started the car from inside the building and told us to try it out. Brian went thru everything with us before we even left the building. By him going over things the way he did, is what sold us. This vehicle had some of the same features as the other ones we test drove, but we had no idea. Thank you to Brian!!!!

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thanks for the great 5 star review, Michael! Thanks for choosing us!

Overall Facilities N/A

Customer Service 5

Buying Process 5

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Wonderful service

Reviewed by Glen Barth from Phelps, WIFebruary 04, 2021

Great experience every time I have my car serviced

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Hi, your wonderful feedback and rating mean a lot to us. If you have any further questions, please give us a call. We're always happy to help! Take care!

Overall Facilities N/A

Customer Service 5

Buying Process N/A

Quality of Repair 5

Maximum rating = 5

About Rhinelander Auto Center

I'm Dan Towne owner of Rhinelander Auto Center. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Center we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Center proudly serves Northern Wisconsin with a full line of General Motors vehicles. From brand new Cadillac's to used pickups for the farm we've got you covered!

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