Parsons of Eagle River in Eagle River including address, phone, dealer reviews, directions, a map, inventory and more

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5353 WI-70
Eagle River, WI 54521

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Sales: 715-350-6393

Used Cars: 855-689-9146

Hours Toggle

Sales Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 4:00pm

Service Department

Sun Closed
Mon 7:00am – 5:00pm
Tue 7:00am – 5:00pm
Wed 7:00am – 5:00pm
Thu 7:00am – 5:00pm
Fri 7:00am – 5:00pm
Sat 8:00am – 12:00pm

Reviews of Parsons of Eagle River

Overall Rating:

4.4 (out of 5)

85% recommend this dealer

27 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Vehicle service

Reviewed by Connor Timber Management Llc from Laona, WIMay 30, 2019

Very pleasant experience, everyone is always very friendly at this dealership

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

1.0 (out of 5)

Personal business vehicle

Reviewed by Brian from Eagle River, WiDecember 19, 2018

Go there if you want to spend 3 times the cost of another mechanic shop. Plus it takes 1-1/2 weeks just get your vehicle fixed. I decided to give them a try and was quoted $1600 for a repair....thought it was a bit high but figured I was in a pinch so gave the go ahead. Then the next day received a call that they were having problems removing parts because of rust so they were going to have to replace a steering box...online price $344 but all of a sudden my price went to $3000.00 I told them to put it out in the parking lot that I was going to come pick it up. I walked in to get my keys and pay my bill...$128 for an inspection fee. Not one thanks for stopping, how can we help you or any type of a greeting when I arrived. Customer service needs a lot of work. Brought my truck to another mechanic shop got the same repairs done plus to additional items fixed for $1350 all said and done. Curious on how that happens. Never shop or give my business here again sorry.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

2017 Equinox

Reviewed by Ronald W Kressin from Eagle River, WIMarch 03, 2018

I was greeted by a friendly service technician who promptly processed my paperwork. I was offered a ride back home. When the car was done they called and came to pick me up. Very good experience!

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities 5

Customer Service 5

Buying Process 5

Quality of Repair 5

Maximum rating = 5

About Parsons of Eagle River

The Parsons family has been serving the Northwoods of Wisconsin since 1935. We are proud to have served generations and look forward to earning business for generations to come! Visit us online at www.parsonsofeagleriver.com or in-person at 5353 Highway 70 West Eagle River WI (just West of the intersection of Highway 70 West and Highway 17 South). We hope to "See you soon"!

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