Bergstrom Chevrolet Cadillac of Appleton in Appleton including address, phone, dealer reviews, directions, a map, inventory and more

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2245 W College Ave
Appleton, WI 54914

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Sales: 920-903-5302

Used Cars: 920-243-7292

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Bergstrom Chevrolet Cadillac of Appleton

Overall Rating:

4.4 (out of 5)

86% recommend this dealer

90 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

2.0 (out of 5)

Not treated fairly.

Reviewed by JoeS from Campbellsport, WIApril 15, 2022

I recently traded in a 2016 Nissan Rogue with very low miles on it. It also had brand new tires and a new brake job in the back. I also had remote start installed on it. There was a tare in the rear bumper and I got dinged on trade in value and received $2000 less then KBB fair price. The car I traded for was a 2019 Chevy Equinox with navigation. There was a small ding dent in the hood among other small imperfections. The navigation SD card was outdated and I simply requested the dealer pay for a new one. I don’t feel I should have to pay to update that since I had just driven it off the lot literally. I also requested the ding dent in hood be fixed. The manager said he would not get me a new card but would give me some money to help pay for one. Also their body shop didn’t fix the dent. They said it was in a bad spot and was only able to touch up the paint. So in review, I get penalized for a bad bumper and get less money, yet do not get an updated navigation system and still have the dent and pay exactly what they were asking. I don’t expect to be treated special, just to be treated fairly. The salesman was sensitive to my issues, however management wasn’t willing to make me happy. It like they got the sale and now on to the next victim.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Dealer Response

Hi Joe. Thanks for the feedback and sorry for the frustrating experience. Sounds like we could have done a better job at communicating on how we arrived at our upfront price for the vehicle. Thanks for the opportunity.

Overall Facilities 2

Customer Service 3

Buying Process 3

Quality of Repair 2

Maximum rating = 5

4.0 (out of 5)

GSNWGL Property Management

Reviewed by Girl Scouts Of The Northwestern Great Lakes from Appleton, WIApril 02, 2022

Nice Job! Bergstrom Chevrolet Qick Lube Service Center

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service 4

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Took in for an oil change and asked for a car wash....

Reviewed by Mcraea89December 15, 2021

Took in for an oil change and asked for a car wash. Didn’t realize it would add 30 mins!

  • Does not recommend this dealer
  • Shopped for a new car

Dealer Response

Thanks for the feedback and thanks for your patience. Happy give you a quick car wash with any of our services. Thanks for the opportunity.

Overall Experience 1

Customer Service 1

Quality of Repair N/A

Friendliness 5

Pricing N/A

Maximum rating = 5

About Bergstrom Chevrolet Cadillac of Appleton

At Bergstrom Automotive we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin?s #1 Automotive Retailer we support communities throughout the state with 25 Bergstrom locations representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

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