Chevrolet and Cadillac
New Car Dealership in Appleton, WI
Overall Rating
4.6/5
Read dealer reviews
At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin?s #1 Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.
If you're looking for service for your new Chevrolet or Cadillac, Bergstrom Chevrolet Cadillac of Appleton's trained mechanics can help keep your new car running like new. So give them a call!
Bergstrom Chevrolet Cadillac of Appleton Reviews
Overall Rating
4.6/5
76 out of 82 people recommended this dealer
Bergstrom Sucks!
Reviewed by John
in Sturgeon Bay, WI
September 06, 2020
If I could leave less than a one star rating I definitely would! I put a down payment on a Colorado truck for my handicapped nephew. After a week of jerking me around with excuses, for why they couldn't complete the deal, I was told they sold the truck to someone else. I then talked with the manager, Craig Komp, from the Green Bay dealership. I also was in contact with some so called "Big Shop" named Steve from their Neenah headquarters. They both promised they would do everything possible to make it right. They found a similar truck for the same amount as my first truck, however, it had 25k more miles on it. They would not give us a reasonable discount for the mileage. They said they would look for yet another truck for us. It's now been almost two months and I have heard from either of these Boso's. I was told they would send us a hundred dollar gift for our aggravations and multiple trips to their dealership. We never received it! I even had to call them to get my down payment refunded! Now it's on to the Better Business Bureau to file a complaint.
Overpriced beyond reality
Reviewed by Overpriced Dealer with no incentives
in NE WI
March 29, 2020
Bergstrom has a reputation of overpricing vehicles both new and used. I have been shopping for a new GMC Terrain for over 6 months. All of his vehicles are at minimum of at least 6 grand over price. He raises the price and then tells the customer they are a "no haggle". dealer. I found the exact vehicle in Ohio for 10 grand lower. A 2020 GMC Sierra SLT Elevation Package for ten grand lower than Bergstrom. 33k vs 25k. They will be delivering it to me from Ohio.
I will never purchase from them again ever especially after selling me a BMW with no back shock and 8 year old tires.
Are New 2017 Traverse For Christmas
Reviewed by Thomas Steberl
in Wild Rose WI
December 29, 2016
OUTSTANDING DEALERSHIP AND SALES SAFF!!!!!!!! Nate Earl was my salesman, he is the best!! I'll defiantly buy from him again!! He was very knowledgeable and attentive to are needs, He even went out of his way to put a big red bow on are new 2017 Traverse for my wife Ann for Christmas. (WOW) If you need a new or used vehicle ask for Nate you won't be disappointed!! Thank You Tom & Ann Steberl
