Williams Chevrolet in Traverse City including address, phone, dealer reviews, directions, a map, inventory and more

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2600 US-31
Traverse City, MI 49684

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 5:00pm

Reviews of Williams Chevrolet

Overall Rating:

4.5 (out of 5)

90% recommend this dealer

200 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

Stereotypical Dealership (which isn't a positive)

Reviewed by Aaron Gaffney from Charlevoix, MIOctober 21, 2021

Close your eyes and think of the most sterotypical car dealership that you can. Now open them. You're looking at Williams Auto Group. After interacting with them you feel like you need a shower to wash off all the BS. In a day and age when you have a wealth of information at your fingertips you can do much better than Williams. Take your money elsewhere. Hyperbole aside (1) they don't honor the price they post and (2) they refused to arrange for delivery, until I told them I was purchasing elsewhere, and then they magically would be able to deliver.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process 1

Quality of Repair N/A

Maximum rating = 5

1.3 (out of 5)

Not Worth the Time

Reviewed by Disappointed from Not in MichiganFebruary 04, 2021

Attempted to work out a deal on a slightly used, but closer to new vehicle. Sales agent I initially called had little to no idea about any general questions I had related to the type of vehicle. Communication was lacking between that agent and myself. There were a few issues with the vehicle that, while it was still under warranty, could have been fixed at the auto shop there. Both the sales side and the shop side refused to do anything, even though it would have made them money and a sale. Communication abruptly ended from the sales staff randomly one day. I was told to avoid this dealership from folks that live in Traverse City, and unfortunately, they were right. A total waste of time from incompetent folks that cant help themselves.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Dealer Response

Hello, thank you for leaving us feedback. We are disappointed to hear that your experience was not a positive one. Please reach out to our General Sales Manager Paul Chauvette. We would love the opportunity to make this right for you. He can be reached at 231-929-5404.

Overall Facilities N/A

Customer Service 2

Buying Process N/A

Quality of Repair 1

Maximum rating = 5

1.3 (out of 5)

Do not trust their carfax's

Reviewed by scott r diment from williamsburgJanuary 28, 2021

Paid a premium for my truck because it had low miles and clean carfax said it had zero accidents.couple months later when a bunch of the paint came off in carwash and reputable body shop told me part of truck was repainted and likely was involved in a pretty decent wreck. Matt the used car manager did nothing to help other than offer to fix at williams body shop for $500. So dont let them hide behind there prices because of clean carfax..after you purchase they will tell you there not accurate

  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service 1

Buying Process 2

Quality of Repair 1

Maximum rating = 5

About Williams Chevrolet

Locally owned and operated for more than two decades we are a community-focused car dealership dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. We serve all of Northern Michigan including the Upper Peninsula.

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