7070 CHERRYVALE N BLVD
Rockford, IL 61112

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Sales: 815-332-3000

Used Cars: 815-332-3000

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 8:00pm
Tue 9:00am – 8:00pm
Wed 9:00am – 8:00pm
Thu 9:00am – 8:00pm
Fri 9:00am – 6:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Lou Bachrodt Auto Mall

Overall Rating:

4.3 (out of 5)

96% recommend this dealer

2239 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

They were rude and unprofessional.

Reviewed by Chris KJanuary 15, 2026

They were rude and unprofessional. Treated us like they’d rather be doing something else instead of having to sell a car. I showed them the offer in writing for my vehicle (it was about $1200 more) told them if they would match the offer we’d buy from them right then - saleswomen talked to her VW sales manager and came back and told us they said we should buy from the other dealer so we did. Lou Bachrodt treats you like they are doing you a favor by selling you a car. Will never consider them when buying another car.

  • Does not recommend this dealer
  • Shopped for a new car

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

2.0 (out of 5)

I brought it in due to no heat inside the car.

Reviewed by marlincoyJanuary 12, 2026

I brought it in due to no heat inside the car. $1700.00 later and still no heat. I’m going to check a few things then I’ll probably need to take it back. I brought my car in for service.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 2

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Amazing experience!

Reviewed by crazycarguyJanuary 12, 2026

Amazing experience! Adam Dokken is a sharp and detail oriented sales representative with immense knowledge and professionalism. Great purchasing experience and will continue to do business with Bachrodt!

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Lou Bachrodt Auto Mall

Since 1953, Lou Bachrodt Auto Mall has been more than a dealership—we’ve been a trusted part of the Rockford community. Family-owned and proudly serving drivers from Janesville to the Chicago suburbs, we believe car buying should feel simple, friendly, and stress-free. From new Chevrolet, Volkswagen, and BMW models to quality pre-owned cars, trucks, and SUVs, we’ll help you find the right fit. Our team is here long after the sale with expert service and genuine care. Generations of families call us their Five Star Family Dealership, come see why.

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