1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

95% recommend this dealer

764 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

I worked with Debbie, she is fantastic, very personable

Reviewed by Grpripps21January 16, 2026

I worked with Debbie, she is fantastic, very personable and not only interested in selling me a good a car but interested in the needs of me and my wife also. She helped make the whole process seamless and somewhat painless. I highly recommend her and also I highly recommend Rhinelander Toyota. P.S. I'm not sure what's going on with this survey but did not give me an option to select Toyota as the make of vehicle. I purchased a new 2025 RAV4.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Haylee in sales and the staff did a fantastic job!

Reviewed by Kevin and Kathy from Rhinelander, WIJanuary 16, 2026

Haylee in sales and the staff did a fantastic job! Would highly recommend. Looking forward to our new car.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Dealer Response

Thanks for highlighting some of our staff who helped make this such a great experience! If you have any further questions, please give us a call. We're always happy to help!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

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Maximum rating = 5

5.0 (out of 5)

Brian in sales was great, very informative and patient

Reviewed by TkdegrandJanuary 15, 2026

Brian in sales was great, very informative and patient with us explaining all the features of our new vehicle.

  • Does recommend this dealer
  • Shopped for a new car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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