101 E Fletcher Ave
Tampa, FL 33612

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Sales: 813-579-4805

Used Cars: 813-774-6979

Hours Toggle

Sales Department

Sun 12:00pm – 5:00pm
Mon 8:30am – 8:00pm
Tue 8:30am – 8:00pm
Wed 8:30am – 8:00pm
Thu 8:30am – 8:00pm
Fri 8:30am – 6:00pm
Sat 8:30am – 6:00pm

Service Department

Sun Closed
Mon 7:30am – 6:00pm
Tue 7:30am – 6:00pm
Wed 7:30am – 6:00pm
Thu 7:30am – 6:00pm
Fri 7:30am – 6:00pm
Sat 8:00am – 4:00pm

Reviews of Ed Morse Cadillac of Tampa

Overall Rating:

4.7 (out of 5)

98% recommend this dealer

3227 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

My experience was ver good.

Reviewed by pxxch300February 05, 2026

My experience was ver good. Ivan was very well mannered and assured everything went smoothly.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

Well, our experience was disappointing, Mr.

Reviewed by JP from Sarasota, FLFebruary 03, 2026

Well, our experience was disappointing, Mr. Z was rude and disrespectful. We came here to buy a Cadillac XT5 or XT4, the front desk called Mr. Z and he seemed to be nice, however while we were testing the car he would make inappropriate jokes to my wife and I. Jokes were not even funny. We saw 2 cars and were interested in one of them, when we ask for a better price he started being rude and just because I asked for a discount he then told us in a sarcastic and disrespectful way to leave and that we were done. We left the store extremely disappointed and I will never buy a car from this dealership.

  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase

Dealer Response

JP, thank you for taking the time to share your feedback. We strive to provide a professional and respectful experience for every guest and have shared your comments with our management team for review. If you would like to discuss your experience further, we welcome you to contact our Sales Manager, Joe Kraegenbrink, via email at JoeKraegenbrink@edmorse.com. Ed Morse Corporate Offices.

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

1.0 (out of 5)

Well, our experience was disappointing, Mr.

Reviewed by JPFebruary 03, 2026

Well, our experience was disappointing, Mr. Z was rude and disrespectful. We came here to buy a Cadillac XT5 or XT4, the front desk called Mr. Z and he seemed to be nice, however while we were testing the car he would make inappropriate jokes to my wife and I. Jokes were not even funny. We saw 2 cars and were interested in one of them, when we ask for a better price he started being rude and just because I asked for a discount he then told us in a sarcastic and disrespectful way to leave and that we were done. We left the store extremely disappointed and I will never buy a car from this dealership.

  • Does not recommend this dealer
  • Shopped for a used car

Dealer Response

JP, thank you for taking the time to share your feedback. We strive to provide a professional and respectful experience for every guest and have shared your comments with our management team for review. If you would like to discuss your experience further, we welcome you to contact our Sales Manager, Joe Kraegenbrink, via email at JoeKraegenbrink@edmorse.com. Ed Morse Corporate Offices.

Overall Experience 1

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Ed Morse Cadillac of Tampa

Ed Morse has been family-owned and operated for nearly 70 years and presently has 13 locations 17 franchises and 10 brands to choose from. We're proud to provide the best service selection and the best value to our customers. Visit us in Tampa near Clearwater for all your Cadillac luxury vehicle sales and service needs.

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