1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

671 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Been treated very well and service is easy to schedule

Reviewed by 4ToyotasDecember 08, 2025

Been treated very well and service is easy to schedule and completed quickly. We own 3 toyotas.

  • Does recommend this dealer
  • Came in for service or repair

Dealer Response

Thank you so much for your continued trust in us! We’re glad to hear scheduling has been easy and that our team continues to take great care of your vehicles. We appreciate you choosing us for service — and for owning three Toyotas! We look forward to seeing you next time. 😊

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

1.0 (out of 5)

I had a service for 4x4 service booked a week in advance.

Reviewed by Michael Meuleman from iron river michiganDecember 07, 2025

I had a service for 4x4 service booked a week in advance. I took time off of work to make it to the appointment on time. The car seemed to be done a lot sooner than I thought it would take. The service person said they did not have the right fluid for the job. Do you think someone should have checked into this before my appointment? I live a distance away from the dealership and not sure if I will trust them with service again. Very disappointed.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Dealer Response

Michael, we regret to hear that you had this experience with us. We'd like the opportunity to turn your experience around. Please reach out to us at (715) 365-8100 at your earliest convenience to discuss how we can turn this experience into a positive one.

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

2.0 (out of 5)

Brought my 4Runner in for a front end alignment and after

Reviewed by Kathleen December 07, 2025

Brought my 4Runner in for a front end alignment and after driving it for a day now the truck still is pulling right. Not sure why it isn’t driving without pulling right.

  • Does not recommend this dealer
  • Came in for service or repair

Dealer Response

We appreciate you bringing this to our attention. Your 4Runner shouldn’t still be pulling after an alignment, and we want to make it right. When you have a moment, please stop in or give our Service Manager Josh Jewell a call so we can re-evaluate it and get it corrected. 715-365-8100

Overall Experience 2

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

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