1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

797 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Thank you for Shawn helping us with our new 2026 Equinox

Reviewed by John and Susie from Rhinelander Wi January 26, 2026

Thank you for Shawn helping us with our new 2026 Equinox with rotation and oil change very helpful and caring young man. Looking forward to working with him for our future service needs with our vehicle John and Susie

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

I've been going to this dealership for the past 5 years

Reviewed by rjlrgrJanuary 26, 2026

I've been going to this dealership for the past 5 years and having them serviced my vehicles. During that time , I've purchased 3 other vehicles for my fleet. Every time has been a great experience. This last purchase was a brand new vehicle. I had them do a search to what I was looking for and as soon as one came in, we started the process. Two days later we signed papers and did a tour of the vehicles technology. This is the type of service I like. Friendly, up front with answers to our questions and honest. Thank you, you will see us again in the future.

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Had an oil change and tire rotation.

Reviewed by Greg Bricco from Polar wi January 25, 2026

Had an oil change and tire rotation. All the employees I talked with were nice and professional. It is an A1 dealership and Service.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Greg, we are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

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Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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