1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

675 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

I refer everyone I know looking for a different vehicle

Reviewed by jengremlerDecember 11, 2025

I refer everyone I know looking for a different vehicle to Rhinelander Toyota. Excellent customer service! Very easy to work with and great people! You guys are all absolutely amazing! And thank you for taking care of me as well as you all do! Much appreciated!

  • Does recommend this dealer
  • Came in for service or repair

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

Very easy and fast scheduling, and always great service!

Reviewed by Dawn P from Rhinelander, WIDecember 10, 2025

Very easy and fast scheduling, and always great service! Communication is amazing as well, which is hard to come by these days.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

I’ve now bought my 6th car from them.

Reviewed by Brody Millan from Armstrong creek wiDecember 10, 2025

I’ve now bought my 6th car from them. They always try to make sure you get the best deal that they can get.

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

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Quality of Repair N/A

Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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