Charles Automotive Inc. in Coloma including address, phone, dealer reviews, directions, a map, inventory and more

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1978 Charles Way
Coloma, WI 54930

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Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 6:00pm
Tue 8:00am – 6:00pm
Wed 8:00am – 6:00pm
Thu 8:00am – 6:00pm
Fri 8:00am – 6:00pm
Sat 8:00pm – 1:00pm

Service Department

Sun Closed
Mon 8:00am – 5:00pm
Tue 8:00am – 5:00pm
Wed 8:00am – 5:00pm
Thu 8:00am – 5:00pm
Fri 8:00am – 5:00pm
Sat 8:00am – 12:00pm

Reviews of Charles Automotive Inc.

Overall Rating:

4 (out of 5)

83% recommend this dealer

6 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

4.8 (out of 5)

Over all great service

Reviewed by Melody Zimmerman from Friendship, wiMarch 26, 2021

Was having my suv serviced and seen I car I have been wanting for a while at what I thought was a great price ( better then I found any were else ) so I talked with a sales man and I took it home the next day. Fast and friendly service with both sales and service.

  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase

Overall Facilities N/A

Customer Service 5

Buying Process 4

Quality of Repair 5

Maximum rating = 5

5.0 (out of 5)

Amazing place to get a car or service

Reviewed by Katie L Daily from Hancock, WIFebruary 28, 2018

Every time we go to Charles, they treat us like family. I love the people that work there and how well they take care of our cars.

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Hi Katie , thank you so much for your positive comments about Charles Automotive! Thank you again for the great review! Take Care, The Charles Automotive Team

Overall Facilities 5

Customer Service 5

Buying Process N/A

Quality of Repair 5

Maximum rating = 5

1.5 (out of 5)

3 Strikes & You're Out

Reviewed by Disappointed and Unsatisfied Customer from Coloma, WIMay 06, 2015

After moving into the Coloma area in 2012 I stopped in to Charles Automotive and talked with Rodney the service manager. We discussed my philosophy and expectations on service & repairs. Rodney was very friendly and wanted my business and introduced me to the owner. We have two vehicles that we have serviced, a 2003 TrailBlazer and a 2012 2500 HD Duramax. Strike One - came when we had the TrailBlazer serviced and received the bill. It was about $20 more than other Chevrolet dealers I checked for the same service. I stopped back and talked to Rodney and he made things right. Strike Two - After having my 2500 HD serviced I noticed they added 5 gallons of DEF fluid at about twice what I pay for the same fluid at Farm & Fleet. I should note that my message center did not indicate the fluid was low and that the tank only hold 5.4 gallons. Again I talked with Rodney and he gave me a break on the fluid. Strike Three - About a week after having the TrailBlazer serviced we noticed it "bucking" or "missing" at highway speeds. There was no check engine lights on so I checked the transmission fluid and found it to be 1"+ over the full mark on the dipstick. I checked it a couple more times and then stopped back at Charles and Rodney had a technician check it and confirmed it was overfull. Rodney checked with the service tech and he couldn't recall adding fluid and there was no mention of it on the invoice. Not wanting Charles to do any more work on my vehicles I took it to a neighboring dealer where they confirmed the transmission was over-full. I had the system flushed and re-filled at my expense. After debating talking with the Charles owner I stopped in and discussed my concerns with the owner and provided him with the documentation and my concerns. He was polite and thanked me for stopping in and told me he would check in to it and get back to me. That was almost two months ago now and I still have not heard back. I cannot recommend this dealer and will no longer be taking my vehicles there. Customers Beware

  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Overall Facilities 1

Customer Service 3

Buying Process N/A

Quality of Repair 1

Maximum rating = 5

About Charles Automotive Inc.

Charles Automotive proudly serves Stevens Point Wisconsin Rapids Wautoma and the surrounding area from our home in Coloma Wisconsin. If you are looking for a new Chevrolet or Buick GM Certified Used or quality pre-owned vehicle give us a try. Our experienced staff is ready to assist you.

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