3010 Columbiana Rd
Birmingham, AL 35216

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Sales: 855-547-3728

Used Cars: 855-547-5723

Hours Toggle

Sales Department

Sun Closed
Mon 9:00am – 7:00pm
Tue 9:00am – 7:00pm
Wed 9:00am – 7:00pm
Thu 9:00am – 7:00pm
Fri 9:00am – 7:00pm
Sat 9:00am – 6:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 7:00am – 1:00pm

Reviews of Royal Automotive

Overall Rating:

4.9 (out of 5)

97% recommend this dealer

1260 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

1.0 (out of 5)

The passenger side mirror on my Sierra is literally

Reviewed by Herbert H West II from Birmingham, ALJanuary 06, 2026

The passenger side mirror on my Sierra is literally falling apart. It has not been hit or damaged in any way and the truck is well within the warranty period. The dealership's only help after I insisted that it should be covered by the warranty is to send some pictures to GMC to see what they say. Now they want to charge me $1,200 to fix it. I expected more out of the dealership where I purchased 3 trucks and out of GMC. I will find another dealer and sure won't buy another GMC if it is really not covered by the warranty.

  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Overall Facilities N/A

Customer Service N/A

Buying Process N/A

Quality of Repair N/A

Maximum rating = 5

5.0 (out of 5)

Carter Ward was quite professional, focused & timely and

Reviewed by tsummerlinDecember 31, 2025

Carter Ward was quite professional, focused & timely and helped in making the transaction happen - thanks!

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

5.0 (out of 5)

I told Carter exactly what I was looking for and he found

Reviewed by stephaniedrew2December 24, 2025

I told Carter exactly what I was looking for and he found it within the week. He brought it to me to test drive and made the purchasing process as easy for me as possible. I will definitely use him again!

  • Does recommend this dealer
  • Shopped for a used car

Overall Experience 5

Customer Service N/A

Quality of Repair N/A

Friendliness N/A

Pricing N/A

Maximum rating = 5

About Royal Automotive

Here at Royal Automotive we are confident that you will find everything you need to make doing business with us as easy as can be. As a family-owned and operated dealership serving the Birmingham community for more than 30 years we have been committed to providing the best service available to our valued customers. We pride ourselves on customer satisfaction as that is one of many reasons we consider ourselves to the be "the dealership that is different". Royal Automotive offers a wide selection of makes and models to fit anybody's budget - we are confident that you will find what you are looking for at Royal Automotive!

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