New 2008 Toyota Prius - Price, Photos, Reviews & Features

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As the best-selling hybrid vehicle in America, the Toyota Prius has built a reputation as the car of choice for eco-conscious consumers. With stellar fuel economy, low carbon emissions, and a lower base price than last year’s model, the 2008 Toyota Prius is more enticing and affordable than ever before.

The highlight of the Prius is the Hybrid Synergy Drive system, combining a 1.5 liter 4-cylinder gasoline engine and a 500 volt electric motor to deliver estimated fuel economy ratings of 48 MPG city and 45 MPG highway – currently the highest ratings of any vehicle in the U.S. The electric motor powers the vehicle until it reaches about 12 mph, at which point the gasoline engine engages in a virtually seamless transition. During acceleration, the electric motor provides additional power when needed. When the car is stopped or coasting, the gasoline engine turns off and the battery pack recharges.

The base Prius comes with a lower starting price than last year, and as a result has fewer standard amenities. However, it’s still very well-equipped, with standard push button start, keyless entry, AM/FM CD with six speakers, and power mirrors. Touring models add a tuned suspension for better handling and on-road feel, stylish 16” alloy wheels, and high intensity discharge headlamps with integrated fog lamps for superior nighttime illumination.

Music lovers can choose an optional AM/FM 6-disc in-dash CD changer with nine speakers, MP3 playback, and satellite radio capability. The optional voice-activated DVD navigation system offers detailed maps and directions with an easy-to-use display, while the backup camera offers a view of what’s behind the vehicle to assist with parking. Front, side, and side curtain airbags are standard equipment. Traction control provides sure-footed handling by minimizing wheel spin in slippery conditions or quick takeoffs. The Anti-lock Brake System with Electronic Brake-force distribution and Brake Assist provide solid stopping power.

Considered by many to be the standard bearer for hybrid vehicles, the 2008 Toyota Prius delivers a perfect mix of excellent fuel economy, low-emissions technology, and modern safety innovations.