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New 2013 Toyota Prius v Price, Photos, Reviews & Features

Pricing

EPA Fuel Economy (MPG)

  • City: 44
  • Highway: 40

NHTSA Safety Information Vehicle crash and safety data is provided by NHTSA, the National Highway Traffic Safety Administration. The NHTSA testing was established by Congress to reduce highway deaths and injuries. Read an article on the current NHTSA crash test program.
Safety Rating

  • Overall Safety:*****
  • Frontal Crash:****
  • Side Crash:*****

Consumer Reviews Summary

Overall Rating:
4.7/5
Value:
4.4/5
Exterior:
4.4/5
Interior:
4.3/5
Comfort:
4.5/5
Performance:
4.3/5
Reliability:
4.7/5

27 of 29 (93%) customers said they would recommend this vehicle to a friend.

Read Consumer Reviews »

2013 Toyota Prius v Overview

The 2013 Toyota Prius v is the more family friendly version of the efficient Prius hatchback, offering extra cargo space and passenger room to go along with the fuel efficiency its name would suggest.

Joining the Prius, Prius Plug-in, and Prius c in the growing Prius family, the Prius v debuted last year with a familiar look and shape. It looks like the Prius, just a little bigger at all corners (six-inches longer and one-inch wider) with a large, wagon-like hatchback that provides plenty of cargo room. The closest comparison to the Prius v (which stands for "versatility") when it comes to cargo volume would be a compact SUV. It has almost exactly the same cargo space as the Ford Escape, offering 34.3 cubic feet behind the second row and 67.3 cubic feet with the second row folded down. It also has a nice, low load-in height so it’s easy to load and unload bags and other items. 16-inch wheels, a rear window wiper, LED taillights, and a rear spoiler that helps aerodynamics are standard, while a panoramic moonroof is optional.

Under the hood, the Prius v uses the same drivetrain that’s found in the standard Prius – a 1.8-liter four-cylinder engine with a CVT combines with an electric motor to output 134 total horsepower. The Prius v is a full hybrid, meaning that it can travel entirely on battery power at low speeds; the engine will also stop when it is not needed saving fuel. The regenerative braking system recharges the battery during driving.  There are four different driving modes: regular Drive, Power (for extra oomph), Eco (for better mpg), and EV-Drive (stay in electric mode as long as possible).

The added size does mean that the Prius v has lower mpg ratings than the standard Prius, but for a car of its size the Prius v’s fuel efficiency is still off the charts: 44 mpg in the city and 40 mpg on the highway.

On the inside, the Prius v looks (again) similar to the Prius but with added legroom and headroom. It’s a car that you can sit in a long time and not feel cramped or stuffy, especially with the panoramic moonroof. The instrument panel sits on top of the center console instead of in its traditional place in front of the driver which can take some getting used to, but Toyota contends that it helps drivers keep their eyes up and on the road. The second-row is especially flexible; it slides forward and back, reclines, and splits 60/40 to store longer items. Standard features include eco-friendly cloth seating, a 6.1-inch touch-screen stereo, USB/iPod port, Bluetooth connectivity, automatic climate control, and push button start. Heated front seats, a navigation system, and the Entune multimedia system are optional.

The Prius v also comes with plenty of standard safety features and an IIHS Top Safety Pick award to its credit. Seven airbags, a backup camera, electronic stability and traction control, antilock brakes, and a brake override system come on every Prius v.

So for a car that’s family-size which still saves a bundle on gas, look no further than the 2013 Toyota Prius v.

Read 2013 Toyota Prius v consumer reviews »

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Days on Lot:Comparing Ease of Negotiation

Days on Lot measures the average number of days a model sits on a dealer's lot before it's sold. This is one predictor of a dealer's willingness to negotiate.

Monthly Trend for:
2013 Toyota Prius v
260–
130–
0–
182
Jan
237
Feb
252
Mar
Easier to Negotiate

Harder to Negotiate
Past Three Months

See Detailed Analysis

*MSRP and Invoice prices listed do not include applicable gas tax and destination charges.