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New 2013 Toyota Prius c Price, Photos, Reviews & Features

Pricing

EPA Fuel Economy (MPG)

  • Fuel Efficient Badge
  • City: 53
  • Highway: 46

NHTSA Safety Information Vehicle crash and safety data is provided by NHTSA, the National Highway Traffic Safety Administration. The NHTSA testing was established by Congress to reduce highway deaths and injuries. Read an article on the current NHTSA crash test program.
Safety Rating

  • Overall Safety:*****
  • Frontal Crash:****
  • Side Crash:****

Consumer Reviews Summary

Overall Rating:
4.6/5
Value:
4.7/5
Exterior:
4.5/5
Interior:
4.2/5
Comfort:
4.2/5
Performance:
4.2/5
Reliability:
4.7/5

26 of 26 (100%) customers said they would recommend this vehicle to a friend.

Read Consumer Reviews »

2013 Toyota Prius c Overview

The smallest member of the Prius family, the 2013 Toyota Prius c is the compact version of the popular Prius sedan and delivers the same exceptional fuel economy, just at an even lower price and with a smaller footprint.

Toyota says that the “c” in the Prius c’s name stands for “city” but it might make more sense as “compact.” The Prius c sticks to the Prius formula of great fuel economy, but at 19-inches shorter in length and with less frills is more of a no-nonsense commuter than its older brother. There are still plenty of Prius styling cues to be found, especially up front with similar headlamps and the slit-like front grille topped by a large Toyota logo. Once you get towards the back however, styling is more akin to that of a traditional small hatchback.

Under the hood, the Prius c has a smaller engine befitting its smaller stature. A 73-horsepower, 1.5-liter four-cylinder gas engine connected to a 2-speed CVT combines with a 60-horsepower electric motor for a total output of 133-horsepower.

Although the Prius c nominally competes with other small, mileage driven cars like the Honda Insight, Hyundai Accent, and Ford Fiesta, none of them can really hold a candle to the Prius c when it comes to fuel economy; it’s truly in a class of its own. EPA estimates project 53/46 mpg city/highway, good enough for a combined figure of 50 mpg.

Inside, the Prius c sees a few small changes after its debut in 2012. The middle trims add a softer, more tactile dashboard friendly while the line topping Four trim gets a more comfortable steering wheel. Thanks to its hatchback shape, the Prius c actually has a surprising amount of cargo room at 17.1 cubic feet behind the rear bench which beats most midsize sedans. There is also plenty of standard technology including USB/iPod port, Bluetooth connectivity, and automatic climate control. A touch-screen navigation system, Entune, and heated front seats are optional.

The Prius c is a small car, but nonetheless it is a safe one, winning a Top Safety Pick award from the IIHS for its performance in crash tests. Nine airbags, an electronic stability system with traction control, and antilock brakes all come standard.

For a commuting car that will save you money at the showroom and at the pump, the 2013 Toyota Prius c has no rival.

Read 2013 Toyota Prius c consumer reviews »

Don't Overpay for Your New Toyota Prius c

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Days on Lot:Comparing Ease of Negotiation

Days on Lot measures the average number of days a model sits on a dealer's lot before it's sold. This is one predictor of a dealer's willingness to negotiate.

Monthly Trend for:
2013 Toyota Prius c
150–
75–
0–
93
Jan
119
Feb
144
Mar
Easier to Negotiate

Harder to Negotiate
Past Three Months

See Detailed Analysis

*MSRP and Invoice prices listed do not include applicable gas tax and destination charges.