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2010 Toyota Venza
New Toyota Venza
MSRP
$26,275 to $29,550
Invoice Price
$23,777 to $26,595
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2010 Toyota Camry Hybrid
New Toyota Camry Hybrid
MSRP
$26,150
Invoice Price
$23,796
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2010 Toyota FJ Cruiser
New Toyota FJ Cruiser
MSRP
$24,180 to $25,770
Invoice Price
$22,244 to $23,707
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2010 Toyota Yaris
New Toyota Yaris
MSRP
$12,605 to $13,365
Invoice Price
$11,975 to $12,696
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2010 Toyota Highlander Hybrid
New Toyota Highlander Hybrid
MSRP
$34,900 to $41,220
Invoice Price
$31,759 to $37,303
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2010 Toyota Prius
New Toyota Prius
MSRP
$21,400 to $28,070
Invoice Price
$20,330 to $26,129
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2010 Toyota Tacoma
New Toyota Tacoma
MSRP
$15,345 to $27,250
Invoice Price
$14,373 to $24,971
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2010 Toyota RAV4
New Toyota RAV4
MSRP
$21,675 to $27,985
Invoice Price
$20,264 to $25,744
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2010 Toyota Highlander
New Toyota Highlander
MSRP
$25,855 to $34,670
Invoice Price
$23,269 to $31,202
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2011 Toyota Camry
New Toyota Camry
MSRP
$19,595 to $29,245
Invoice Price
$18,123 to $26,318
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2010 Toyota Camry
New Toyota Camry
MSRP
$19,395 to $29,045
Invoice Price
$17,938 to $26,138
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2010 Toyota Tundra
New Toyota Tundra
MSRP
$23,455 to $42,455
Invoice Price
$21,578 to $38,846
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2010 Toyota Land Cruiser
New Toyota Land Cruiser
MSRP
$65,970
Invoice Price
$58,382
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2011 Toyota Sienna
New Toyota Sienna
MSRP
$24,460 to $39,970
Invoice Price
$22,625 to $36,372
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2010 Toyota Sienna
New Toyota Sienna
MSRP
$24,540 to $37,865
Invoice Price
$22,329 to $34,077
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2010 Toyota Corolla
New Toyota Corolla
MSRP
$15,450 to $18,960
Invoice Price
$14,445 to $17,347
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2011 Toyota Avalon
New Toyota Avalon
MSRP
$32,445 to $35,685
Invoice Price
$28,874 to $31,757
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2010 Toyota Avalon
New Toyota Avalon
MSRP
$27,945 to $35,285
Invoice Price
$25,246 to $31,401
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2010 Toyota Sequoia
New Toyota Sequoia
MSRP
$39,030 to $59,405
Invoice Price
$35,126 to $53,464
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2010 Toyota 4Runner
New Toyota 4Runner
MSRP
$27,500 to $39,800
Invoice Price
$25,025 to $36,218
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2010 Toyota Matrix
New Toyota Matrix
MSRP
$16,700 to $20,920
Invoice Price
$15,615 to $19,141
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Toyota Overview:
Coming off of an impressive year where Toyota released the large hatchback Venza, the Japanese auto giant decided to keep it simple in 2010 with minor changes to its existing fleet.  While we’re on the topic, the five-seat Venza adds a standard USB port to its V-6 power and sleek design.

Toyota boasts one of the most revolutionary cars on the road today—the Prius Hybrid.  The Prius is redesigned inside and out for 2010 and receives 24 more horsepower.  A solar-powered sunroof distributes electricity to an interior fan that keeps the cabin cool on hot days.  Oh yeah, the Prius receives an astonishing 48 mpg in the city and 45 mpg on the highway.  

Toyota’s mid-size Camry sedan receives a host of mechanical and styling tweaks as part of a mid-cycle refresh. Nose/tail/trim changes accompany a slight improvement in power for the 2010 Camry.  The Camry Hybrid sedan receives the same interior/exterior tweaks, and boasts 33 mpg in the city and 34 mpg on the highway.

The 2010 Toyota Corolla compact sedan is also one of the most fuel-efficient cars on the road with 22-27 mpg in the city and 30-35 mpg on the highway.

The Matrix compact hatchback seats five, is fuel efficient and has a surprising amount of cargo space. Value-oriented buyers will appreciate the economical Toyota Yaris. The Yaris is Toyota’s least expensive model and is available as a sedan as well as a four-door hatchback  

Toyota’s full-size flagship sedan, the Avalon rivals the Lexus ES 350 when it comes to luxury. The popular compact RAV4 crossover receives a Sport Appearance Package and several optional features.

The retro-inspired FJ Cruiser boasts more horsepower and a new Special Edition model that is designed for rugged adventure.  The midsize sporty 4Runner SUV and full-size Land Cruiser SUV are capable, stylish and feature a host of high-tech gadgetry.  

The Highlander SUV seats up to seven and features a four-cylinder base model making it one of the few midsize crossovers to offer that kind of power.  The second-generation Highlander Hybrid SUV receives 27 mpg in the city and 25 mpg on the highway.

Toyota’s full-size SUV, the Sequoia is Toyota’s largest SUV, offers a choice of V-8 engines, can tow up to 10,000 pounds and seats up to eight passengers.

Larger families will enjoy Toyota’s only minivan – the Sienna – which seats seven or eight passengers and boasts a variety of innovative interior options.

Toyota’s muscle, the 2010 full-size Tundra pickup receives a new V-8 that provides 34 more horses, better fuel economy, safety and stereo options. The Tacoma pickup continues its off-roading prowess and infinite configurations in 2010.