Utility
The Toyota will most certainly prove more practical than the Jeep for those of you with frequent child-cargo.
The Highlander is a better choice than the Wrangler Unlimited as far as hauling capacity, especially if you frequently need to carry a lot of suitcases or large dogs.
The Jeep Wrangler Unlimited outpulls the Toyota Highlander by a big margin.
Performance
As far as horsepower, the Toyota packs quite a wallop and will knock the Jeep Wrangler Unlimited down a few rungs. However, bear in mind that high horsepower engines often command higher insurance premiums.
Dimensions
The Toyota is significantly more bulky than the Jeep Wrangler Unlimited.
Your wallet will hurt more every time you fill up the Jeep Wrangler Unlimited than the Highlander because of its larger tank.
The Jeep Wrangler Unlimited and the Toyota Highlander compete for the same parking spaces.
Convenience
You'll definitely take the Jeep Wrangler Unlimited for a fill-up almost as often as the Toyota Highlander.
Cost
The destination charge is a standard charge for transporting the vehicle from its point of origin to the dealer. It costs roughly the same to get the Jeep Wrangler Unlimited to the dealership as the Toyota Highlander.
The Jeep Wrangler Unlimited requires a lot of gas compared to the Toyota Highlander.
As far as fuel economy, the Toyota has the Jeep beat.
With respect to MSRP, the Jeep Wrangler Unlimited doesn't cost much less than the Toyota.
Handling
With their comparable turning circles, the Toyota Highlander and the Jeep Wrangler Unlimited most definitely handle roughly the same into and out of tight spots.
Drivetrain
The Wrangler Unlimited's engine is substantially more massive than the Toyota Highlander's. Keep in mind that bigger engines may use more gas than smaller ones.
Torque is roughly equivalent to acceleration, and in this respect, the Jeep Wrangler Unlimited is substantially more powerful than the Toyota.
The Jeep Wrangler Unlimited packs quite a punch compared to the Toyota Highlander when it comes to torque, which is the force that lets you accelerate quickly.
Comfort
While the front cabin in the Jeep Wrangler Unlimited offers a bit more head room than the Toyota Highlander, there honestly isn't much of a difference.
The Toyota Highlander is not particularly roomier for your passengers than the Jeep.
Warranty
The Wrangler Unlimited and the Toyota Highlander have the same basic after-sale protection.