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2009 Toyota Venza
New Toyota Venza
MSRP
$25,975 to $29,250
Invoice Price
$23,506 to $26,325
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2010 Toyota Camry Hybrid
New Toyota Camry Hybrid
MSRP
$26,150
Invoice Price
$23,796
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2009 Toyota Camry Hybrid
New Toyota Camry Hybrid
MSRP
$26,150
Invoice Price
$23,796
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2010 Toyota FJ Cruiser
New Toyota FJ Cruiser
MSRP
$23,680 to $25,270
Invoice Price
$21,784 to $23,247
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2009 Toyota FJ Cruiser
New Toyota FJ Cruiser
MSRP
$23,320 to $24,910
Invoice Price
$21,453 to $22,917
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2010 Toyota Yaris
New Toyota Yaris
MSRP
$12,355 to $13,115
Invoice Price
$11,737 to $12,459
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2009 Toyota Yaris
New Toyota Yaris
MSRP
$12,205 to $15,125
Invoice Price
$11,595 to $14,368
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2010 Toyota Highlander Hybrid
New Toyota Highlander Hybrid
MSRP
$34,700 to $41,020
Invoice Price
$31,577 to $37,122
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2009 Toyota Highlander Hybrid
New Toyota Highlander Hybrid
MSRP
$34,700 to $41,020
Invoice Price
$31,577 to $37,122
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2010 Toyota Prius
New Toyota Prius
MSRP
$21,000 to $27,670
Invoice Price
$19,950 to $25,757
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2009 Toyota Prius
New Toyota Prius
MSRP
$22,000 to $24,270
Invoice Price
$20,900 to $22,519
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2010 Toyota Tacoma
New Toyota Tacoma
MSRP
$15,345 to $27,250
Invoice Price
$14,373 to $24,971
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2009 Toyota Tacoma
New Toyota Tacoma
MSRP
$15,170 to $27,075
Invoice Price
$14,210 to $24,810
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2010 Toyota RAV4
New Toyota RAV4
MSRP
$21,500 to $27,810
Invoice Price
$20,103 to $25,585
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2009 Toyota RAV4
New Toyota RAV4
MSRP
$21,500 to $27,810
Invoice Price
$20,103 to $25,585
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2010 Toyota Highlander
New Toyota Highlander
MSRP
$25,705 to $34,520
Invoice Price
$23,134 to $31,067
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2009 Toyota Highlander
New Toyota Highlander
MSRP
$25,705 to $34,520
Invoice Price
$23,134 to $31,067
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2010 Toyota Camry
New Toyota Camry
MSRP
$19,395 to $29,045
Invoice Price
$17,938 to $26,138
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2009 Toyota Camry
New Toyota Camry
MSRP
$19,145 to $28,695
Invoice Price
$17,707 to $25,823
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2010 Toyota Tundra
New Toyota Tundra
MSRP
$23,155 to $42,155
Invoice Price
$21,302 to $38,571
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2009 Toyota Tundra
New Toyota Tundra
MSRP
$22,490 to $41,605
Invoice Price
$20,688 to $38,068
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2010 Toyota Land Cruiser
New Toyota Land Cruiser
MSRP
$65,970
Invoice Price
$58,382
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2009 Toyota Land Cruiser
New Toyota Land Cruiser
MSRP
$64,755
Invoice Price
$57,307
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2010 Toyota Sienna
New Toyota Sienna
MSRP
$24,540 to $37,865
Invoice Price
$22,329 to $34,077
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2009 Toyota Sienna
New Toyota Sienna
MSRP
$24,540 to $37,865
Invoice Price
$22,329 to $34,077
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2010 Toyota Corolla
New Toyota Corolla
MSRP
$15,350 to $18,860
Invoice Price
$14,352 to $17,256
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2009 Toyota Corolla
New Toyota Corolla
MSRP
$15,350 to $18,860
Invoice Price
$14,352 to $17,256
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2010 Toyota Avalon
New Toyota Avalon
MSRP
$27,945 to $35,285
Invoice Price
$25,246 to $31,401
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2009 Toyota Avalon
New Toyota Avalon
MSRP
$27,845 to $35,185
Invoice Price
$25,156 to $31,312
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2010 Toyota Sequoia
New Toyota Sequoia
MSRP
$38,530 to $58,905
Invoice Price
$34,676 to $53,014
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2010 Toyota 4Runner
New Toyota 4Runner
MSRP
$29,175 to $39,800
Invoice Price
$26,548 to $36,218
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2009 Toyota 4Runner
New Toyota 4Runner
MSRP
$28,640 to $39,360
Invoice Price
$25,860 to $35,541
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2010 Toyota Matrix
New Toyota Matrix
MSRP
$16,550 to $20,770
Invoice Price
$15,474 to $19,003
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2009 Toyota Matrix
New Toyota Matrix
MSRP
$16,290 to $20,760
Invoice Price
$15,229 to $18,994
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Toyota Overview:
Coming off of an impressive year where Toyota released the large hatchback Venza, the Japanese auto giant decided to keep it simple in 2010 with minor changes to its existing fleet.  While we’re on the topic, the five-seat Venza adds a standard USB port to its V-6 power and sleek design.

Toyota boasts one of the most revolutionary cars on the road today—the Prius Hybrid.  The Prius is redesigned inside and out for 2010 and receives 24 more horsepower.  A solar-powered sunroof distributes electricity to an interior fan that keeps the cabin cool on hot days.  Oh yeah, the Prius receives an astonishing 48 mpg in the city and 45 mpg on the highway.  

Toyota’s mid-size Camry sedan receives a host of mechanical and styling tweaks as part of a mid-cycle refresh. Nose/tail/trim changes accompany a slight improvement in power for the 2010 Camry.  The Camry Hybrid sedan receives the same interior/exterior tweaks, and boasts 33 mpg in the city and 34 mpg on the highway.

The 2010 Toyota Corolla compact sedan is also one of the most fuel-efficient cars on the road with 22-27 mpg in the city and 30-35 mpg on the highway.

The Matrix compact hatchback seats five, is fuel efficient and has a surprising amount of cargo space. Value-oriented buyers will appreciate the economical Toyota Yaris. The Yaris is Toyota’s least expensive model and is available as a sedan as well as a four-door hatchback  

Toyota’s full-size flagship sedan, the Avalon rivals the Lexus ES 350 when it comes to luxury. The popular compact RAV4 crossover receives a Sport Appearance Package and several optional features.

The retro-inspired FJ Cruiser boasts more horsepower and a new Special Edition model that is designed for rugged adventure.  The midsize sporty 4Runner SUV and full-size Land Cruiser SUV are capable, stylish and feature a host of high-tech gadgetry.  

The Highlander SUV seats up to seven and features a four-cylinder base model making it one of the few midsize crossovers to offer that kind of power.  The second-generation Highlander Hybrid SUV receives 27 mpg in the city and 25 mpg on the highway.

Toyota’s full-size SUV, the Sequoia is Toyota’s largest SUV, offers a choice of V-8 engines, can tow up to 10,000 pounds and seats up to eight passengers.

Larger families will enjoy Toyota’s only minivan – the Sienna – which seats seven or eight passengers and boasts a variety of innovative interior options.

Toyota’s muscle, the 2010 full-size Tundra pickup receives a new V-8 that provides 34 more horses, better fuel economy, safety and stereo options. The Tacoma pickup continues its off-roading prowess and infinite configurations in 2010.