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Top 10 Fastest/Slowest Selling New Cars — September

(Oct 13, 2010)

What are the top 10 best selling cars, the most desirable? What are the slowest selling models? Knowing how various cars are selling is one of your best tools for negotiating with the dealer. After all, if the dealer knows a model is desirable and will get sold in a week, he can charge close to sticker.

This "Days on Lot" information will give you an edge before you even set foot on the lot. Days on Lot measures the average number of days a model sits on a dealer's lot before it is sold. This is one predictor of a dealer's willingness to negotiate.

The first step is to study the Top Ten Fastest/Slowest Sellers lists:
Top 10 Fastest Sellers (toughest to negotiate price)
Vehicle Body Type September - Days On Lot August - Days On Lot
2011 Toyota 4Runner SUV 5 1
2011 Toyota RAV4 SUV 5 NA
2011 Honda CR-V SUV 5 NA
2011 Lexus RX 350 SUV 7 NA
2011 Jeep Wrangler SUV 7 NA
2011 Ford Expedition SUV 8 1
2011 Ford Edge SUV 9 5
2011 Chevrolet Equinox SUV 9 6
2011 Lincoln MKX SUV 9 5
2011 Honda Civic Sedan 9 NA
Analysis: The September Fastest Sellers list is all about SUVs. Toyota tops the list with the 4Runner and RAV4. The RAV4 is neck and neck with its perennial competitor, the Honda CR-V.

These SUVs along with the Ford Edge and Chevy Equinox are always big sellers. Of course the Honda Civic will probably outsell all of these SUVs.

Remember that the Fastest Sellers list, which measures how long cars sit on the lot, is different from a biggest sellers list, which would track total numbers sold. The Lincoln MKX can stay a Fastest Seller for months, as long as the manufacturer keeps inventory low. But Lincoln will never sell as many units over time as Honda or Ford, it's not a mass market brand.

Negotiation Tip: If you are interested in a car on the Top 10 Fastest Selling list, you're probably not going to pay much below MSRP. We believe most of these cars will continue to be popular for quite a while, so factor that into your buying strategy.

But there is one trick you can use to lock in a good deal—Internet pricing. Customers who lock in a price quote ahead of time using the Internet tend to get much better prices. That's because the Internet Sales Manager knows you've gotten multiple Internet bids and done your homework. Click on the Get a Quote button to the right to have a dealer email you a competitive price quote.
Top 10 Slowest Sellers (easiest to negotiate price)
Vehicle Body Type September - Days On Lot August - Days On Lot
2010 Ford Mustang Coupe 235 187
2010 Ford F-350 Truck 180 175
2010 Lincoln MKS Sedan 175 121
2010 Ford F-250 Truck 174 163
2010 Volvo S80 Sedan 168 115
2010 Lincoln MKT SUV 156 149
2010 Jeep Commander SUV 153 137
2010 Subaru Impreza Sedan 148 114
2010 Cadillac CTS Sedan 142 113
2010 Hyundai Elantra Wagon 139 106
2010 Nissan Versa Sedan 139 116
Analysis: Ford continues to own the top end of the Slowest Sellers list with the 2010 Mustang and the F-250 and F-350. As we pointed out last month, these are solid vehicles that happen to have 2011 models that are stealing all the focus.

But to really understand the Slowest Sellers list, you should also have a context, the number of vehicles being sold. For instance there were only a couple of hundred Mustangs sold last month. The Lincoln MKS and MKT, Jeep Commander, and Subaru Impreza barely sold a hundred units a piece. In comparison, the Equinox, number 8 on our Fastest Sellers list, sold 2500 units during that same period.

The point is that the previous year models can hang on for months at a time taking up space. There generally isn't as much inventory to choose from. But find one you like and you can get a great deal.

Negotiation Tip: If you are interested in a car on the Top 10 Slow Sellers list, you’re in luck. You should be able to get this car at something close to invoice – or better. But the trick is to lock in the price you want now, before going to the dealership. The dealership’s Internet Sales Manager can send you a price by email and he will be more than ready to deal. Just go to the Ready To Buy box on the right, select the make and model you're interested in, and click on Get a Quote.

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