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Top 10 Fastest/Slowest Selling New Cars — October

(Nov 9, 2010)

What are the top 10 best selling cars, the most desirable? What are the slowest selling models? Knowing how various cars are selling is one of your best tools for negotiating with the dealer. After all, if the dealer knows a model is desirable and will get sold in a week, he can charge close to sticker.

This "Days on Lot" information will give you an edge before you even set foot on the lot. Days on Lot measures the average number of days a model sits on a dealer's lot before it is sold. This is one predictor of a dealer's willingness to negotiate.

The first step is to study the Top Ten Fastest/Slowest Sellers lists:
Top 10 Fastest Sellers (toughest to negotiate price)
Vehicle Body Type October - Days On Lot September - Days On Lot
2011 Subaru Forester SUV 5 NA
2011 Scion tC Coupe 7 NA
2011 Honda Odyssey Minivan 7 2
2011 Toyota 4Runner SUV 8 5
2011 Lincoln MKZ Hybrid Sedan 8 3
2011 Chevrolet Cruze Sedan 9 6
2011 Lexus ES 350 Sedan 9 1
2011 Infiniti G37 Sedan 10 NA
2011 Nissan Pathfinder SUV 11 4
2011 BMW X5 SUV 11 13
2011 Infiniti QX56 SUV 11 16
2011 Toyota RAV4 SUV 11 5
Analysis: The October Fastest Sellers list is a mixed bag — lots of popular SUVs plus new cars with buzz. Toyota's 4Runner and RAV4 are returning from the September Fastest Sellers list. But the Subaru Forester and Nissan Pathfinder are also popular SUVs that are just entering the 2011 model year cycle.

Among the sedans on the list, the Cruze has generated some buzz for Chevy and is an exciting replacement for the Cobalt. But the Lincoln MKZ Hybrid should also generate some interest. After all, it's one of the few luxury hybrids that actually gets great mileage. What a concept.

Negotiation Tip: If you are interested in a car on the Top 10 Fastest Selling list, you're probably not going to pay much below MSRP. We believe most of these cars will continue to be popular for quite a while, so factor that into your buying strategy.

But there is one trick you can use to lock in a good deal—Internet pricing. Customers who lock in a price quote ahead of time using the Internet tend to get much better prices. That's because the Internet Sales Manager knows you've gotten multiple Internet bids and done your homework. Click on the Get a Quote button to the right to have a dealer email you a competitive price quote.
Top 10 Slowest Sellers (easiest to negotiate price)
Vehicle Body Type October - Days On Lot September - Days On Lot
2010 Ford Mustang Coupe 236 235
2010 Nissan Versa Sedan 196 139
2010 Ford F-350 Truck 184 180
2010 Cadillac CTS Sedan 178 142
2010 Ford F-250 Truck 168 174
2010 Chevrolet Corvette Sedan 161 125
2010 Hyundai Accent Coupe 156 106
2010 Toyota Tacoma Truck 156 122
2010 Lincoln MKZ Sedan 156 104
2010 Cadillac DTS Sedan 152 131
Analysis: The 2010 Ford Mustang, F-250, and F-350 continue their placement on the Slowest Sellers list. But when a model has been in the same spot for months (and is only selling a hundred a month), it's not like the dealer has a lot of inventory left to move.

There are also a number of new additions to the Slowest Sellers list this month. The Nissan Versa, Cadillac CTS and the Corvette all made big gains this month in terms of their Days On Lot numbers. When a model goes from a 139 days on the lot to 196, there's a reason for the loss of momentum. These are vehicles that consumers are ignoring, probably because of the 2011 model. And the dealers are more likely to be generous to buyers who don't mind the 2010 model.

The point is that the previous year models can hang on for months at a time taking up space. There won't be as much inventory to choose from, but find a car you like and you will do well.

Negotiation Tip: If you are interested in a car on the Top 10 Slow Sellers list, you’re in luck. You should be able to get this car at something close to invoice – or better. But the trick is to lock in the price you want now, before going to the dealership. The dealership’s Internet Sales Manager can send you a price by email and he will be more than ready to deal. Just go to the Ready To Buy box on the right, select the make and model you're interested in, and click on Get a Quote.

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