Cost
The destination charge is a standard charge for transporting the vehicle from its point of origin to the dealer. The BMW 335d is substantially cheaper to get to the dealership than the Lincoln.
In terms of fuel economy, the BMW 335d has the Lincoln Town Car beat.
The Lincoln Town Car is substantially costlier than the BMW 335d as far as MSRP.
The BMW 335d will save you a lots_of_money at the pump every year compared to the Town Car.
The Lincoln will cost you a bundle in gas every year compared to the BMW 335d.
Utility
Drivers with frequent kid-duty might favor the Lincoln Town Car over the BMW 335d.
The BMW 335d is likely a better choice than the Lincoln Town Car in terms of hauling capacity, especially if you often need to carry a lot of equipment or large dogs.
Convenience
You'll definitely have to take the Town Car for a fill-up more often than the BMW 335d because of its tank size and gas mileage.
Comfort
While the front cabin in the Lincoln Town Car offers a bit more head room than the BMW 335d, there really isn't much of a difference.
The ampler interior dimensions of the Lincoln Town Car make it significantly roomier for your passengers than the BMW 335d.
Dimensions
The Town Car is substantially more bulky than the BMW 335d.
Your wallet will hurt more every time you fill up the Lincoln Town Car than the BMW 335d because of its larger tank.
The 335d fits in smaller parking spaces than the Town Car.
The BMW 335d's shorter wheelbase may produce a less-settled highway ride but a nimbler feel in daily traffic than the Lincoln Town Car.
Handling
With its tighter turning radius, the BMW 335d is quite certainly more maneuverable than the Lincoln Town Car, something to consider if you do a lot of city driving; however, bear in mind that a vehicle with a tight turning circle may feel a bit twitchy on the highway.
Drivetrain
The Lincoln Town Car has a more massive engine than the 335d. Keep in mind that smaller engines typically get better gas mileage, but smaller engines can be stressed more.
Torque is roughly equivalent to acceleration, and in this respect, the 335d is substantially more powerful than the Lincoln Town Car.
Torque equals pickup, and the BMW 335d will have picked up and gone by the time the Lincoln finally gets moving.
Warranty
The BMW and the Lincoln have the same basic after-sale protection.