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New 2013 Kia Optima Price, Photos, Reviews & Features

Pricing

EPA Fuel Economy (MPG)

  • City: 22 - 24
  • Highway: 34 - 35

NHTSA Safety Information Vehicle crash and safety data is provided by NHTSA, the National Highway Traffic Safety Administration. The NHTSA testing was established by Congress to reduce highway deaths and injuries. Read an article on the current NHTSA crash test program.
Safety Rating

  • Overall Safety:*****
  • Frontal Crash:*****
  • Side Crash:*****

Consumer Reviews Summary

Overall Rating:
4.6/5
Value:
4.6/5
Exterior:
4.9/5
Interior:
4.7/5
Comfort:
4.6/5
Performance:
4.5/5
Reliability:
4.6/5

85 of 94 (90%) customers said they would recommend this vehicle to a friend.

Read Consumer Reviews »

2013 Kia Optima Overview

Once an afterthought, the 2013 Kia Optima is now arguably the most stylish and intriguing option in the crowded midsize sedan segment.

Simply put, midsize cars are everywhere; more midsize cars are sold in the United States than any other type of vehicle. The previous generation of the Optima was, and Kia would admit this as well, a less than inspired car. But all that changed in 2011, when Kia completely redesigned the Optima and today it stands as one of the most attractive and well-equipped options in this class.

To us, the Optima is the best looking midsize car on sale today. It gingerly toes the line between aggressive and sophisticated, looking both sporty and luxurious in one take. Kia’s signature black mesh grille sits between swept back headlights and a prominent character line sweeps from the hood all the way to the rear fenders. Fog lights and a dual exhaust system with chrome tips are standard. Exterior options include larger 17- and 18-inch alloy wheels, a panoramic sunroof, power folding side mirrors, and auto-leveling HID headlights.

The 2013 Optima offers a pair of four-cylinder engine options. The base engine is a 200-horsepower, 2.4-liter four-cylinder that outputs 186 pounds-feet of torque. If you want more power, SX models come equipped with a 274-horsepower, turbocharged 2.0-liter four-cylinder that outputs 269 pounds-feet of torque. Most cars in this segment feature a V-6 as their more powerful engine, but the Optima’s turbocharged four-cylinder offers V-6 power with four-cylinder fuel economy, the best of both worlds. For 2013, there is no longer a manual transmission option so all Optimas come with a six-speed automatic.

Fuel economy numbers are strong – 24 mpg in the city and 35 mpg on the highway for the base engine, while the turbocharged SX still returns 22/34 mpg city/highway which is impressive for the power it has.

Inside, the Optima’s interior was designed with the driver in mind – the entire center console, in Saab-like fashion, is slanted in that direction giving the driver easier access to climate/infotainment controls. We had the chance to climb all over the Optima and the one thing that stuck out to our reviewers was that the interior looks and feels like a premium car. For 2013, the Optima adds a line-topping SXL trim which features premium Nappa leather seating, driver’s seat memory, cooled and heated front seats, and an electronic parking brake.

Standard features include Bluetooth connectivity, USB/iPod/auxiliary audio inputs, steering wheel controls, air conditioning, a cooled glove box, satellite radio, and keyless entry. Optional equipment includes leather upholstery, HD radio, a navigation system with a rearview camera, dual-zone automatic climate control, and Kia’s UVO infotainment system. UVO connects the Optima to your smartphone and lets you control your mobile music/phone options with voice or touchscreen controls.

Kia also made safety a priority in the 2013 Optima which got a full five-star crash test rating from the NHTSA as well as a Top Safety Pick award from the IIHS.

With plenty of style, fuel economy, and a class-above interior, the 2013 Kia Optima is an easy standout amongst its more mundane peers.

Read 2013 Kia Optima consumer reviews »

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Days on Lot:Comparing Ease of Negotiation

Days on Lot measures the average number of days a model sits on a dealer's lot before it's sold. This is one predictor of a dealer's willingness to negotiate.

Monthly Trend for:
2013 Kia Optima
220–
110–
0–
168
Jan
195
Feb
211
Mar
Easier to Negotiate

Harder to Negotiate
Past Three Months

See Detailed Analysis

*MSRP and Invoice prices listed do not include applicable gas tax and destination charges.