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2010 Kia Forte Koup
New Kia Forte Koup
MSRP
$16,595 to $17,695
Invoice Price
$15,810 to $16,860
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2010 Kia Forte
New Kia Forte
MSRP
$13,695 to $17,495
Invoice Price
$13,430 to $16,660
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2010 Kia Soul
New Kia Soul
MSRP
$13,300 to $17,195
Invoice Price
$13,040 to $16,350
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2009 Kia Borrego
New Kia Borrego
MSRP
$26,245 to $39,995
Invoice Price
$24,640 to $36,860
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2009 Kia Spectra5
New Kia Spectra5
MSRP
$16,695
Invoice Price
$15,610
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2009 Kia Rio5
New Kia Rio5
MSRP
$13,325 to $14,280
Invoice Price
$12,640 to $13,550
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2009 Kia Amanti
New Kia Amanti
MSRP
$26,045
Invoice Price
$23,760
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2009 Kia Rondo
New Kia Rondo
MSRP
$17,495 to $22,295
Invoice Price
$16,675 to $20,865
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2009 Kia Sportage
New Kia Sportage
MSRP
$16,695 to $23,400
Invoice Price
$15,895 to $21,850
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2009 Kia Sorento
New Kia Sorento
MSRP
$21,545 to $27,245
Invoice Price
$20,530 to $25,350
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2009 Kia Spectra
New Kia Spectra
MSRP
$13,550 to $16,450
Invoice Price
$12,965 to $15,380
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2010 Kia Sedona
New Kia Sedona
MSRP
$22,195 to $28,695
Invoice Price
$21,760 to $26,820
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2009 Kia Sedona
New Kia Sedona
MSRP
$21,245 to $27,745
Invoice Price
$20,430 to $25,710
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2009 Kia Rio
New Kia Rio
MSRP
$11,495 to $14,025
Invoice Price
$11,045 to $13,305
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2010 Kia Optima
New Kia Optima
MSRP
$17,995 to $22,795
Invoice Price
$17,640 to $21,300
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2009 Kia Optima
New Kia Optima
MSRP
$17,495 to $22,145
Invoice Price
$16,510 to $20,600
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Kia Overview:
2010 brings significant changes for Kia’s growing fleet. The all-new Soul is a boxy wagon that is reminiscent of the Scion xB and Honda Element.  The youthful five-door Soul is built on the Rio platform and has a host of standard features at an attractive base price.

Just like a caterpillar transforms into a butterfly, the Kia Spectra and Spectra5 have been deconstructed and rebuilt to become the all-new 2010 Kia Forte compact sedan and Forte Koup two-door coupe. The Forte comes with a host of standard safety features, and like its competitors (Honda Civic, Ford Focus and Toyota Corolla), receives excellent fuel economy. 

After breaking onto the scene last year, the seven-passenger crossover Borrego SUV remains unchanged for 2010.  The Borrego features a 276-horsepower V-6 and a 337-horsepower V-8.

The Sedona minivan is available in both short- and long-wheelbase versions. A standard 250-horsepower V-6 engine complements the ample interior and standard safety features.  The stylish and roomy Rondo compact crossover includes a standard auxiliary input jack for MP3 players, and an optional 175-horsepower engine.

The 2010 Sportage continues to compete in the compact SUV class with room for five, the choice of either a four-cylinder or V-6 engine and four-wheel or all-wheel drive.

The midsize Optima sedan received an interior and exterior redesign last year and boasts a sporty SX trim, four-cylinder or V-6 engines and decent fuel economy.

Meanwhile, the affordable subcompact Rio sedan and flexible Rio5 hatchback get a minor facelift with a revised grille and front and rear bumpers. 

Fans of the Amanti and Sorento will be disappointed to find out that those models have been dropped from the 2010 Kia lineup.