Search Engine Marketing Assistant

Quality Assurance Analyst

Search Engine Marketing Assistant

Posted: August 20 2009

Description/Duties:

We are a growing leader in the automotive online marketing space and are looking for a Search Engine Marketing Assistant to assist in creating, tracking, analyzing and optimizing paid search campaigns. This position will utilize successful bidding strategies and effective keyword management on various search engines (Google, Yahoo!, MSN, etc). The successful candidate will actively test and analyze keywords, ad copy, and landing pages to fulfill ROI and volume expectations.

• Setup, create and execute online paid search campaigns with varied goals and objectives
• Research automotive demographics and apply findings to refine campaign targeting
• Expand keyword portfolio(s) to address changes in consumer behavior and the ever-changing landscape of automotive industry
• Analyze and optimize results, identify trends and help achieve in-house and client goals
• Write relevant and compelling copy that resonates with consumers
• Reporting to work on site and on time, on a daily basis is an essential function of the job

Location of Santa Monica Office (Google Maps)

Who We Are:

Find out what it means to work for a company that has the best of both worlds – an intimate, productive, innovative work environment coupled with the benefits of a large corporate company. Our Santa Monica office is an independent online marketing and tech division of Cars.com, a leader in the online automotive space. Centrally located in beautiful Santa Monica, we have a casual team-focused workplace and a very competitive compensation and benefits package.

• PPO Health and Dental Insurance plan
• Matching 401K Bonus plan
• Competitive paid vacation and holiday schedule
• Flexible spending plan
• Free parking

Skills:

• Proficiency with Microsoft Office and Excel in particular
• Superior attention to detail
• Exceptional analytical skills
• Ability to write compelling and concise ad copy
• Knowledge of the search landscape, engines and tools
• Ability to multi-task
• Some knowledge of automotive industry preferred

Requirements:

• The position requires strong written and oral communication skills, a passion for analytics, an understanding of the search and online advertising space (some knowledge of automotive industry a definite plus)
• The successful candidate must exhibit ability to multitask and thrive in a flexible team environment
• Bachelor’s degree in business/marketing, communications or related field
• 1-2 years paid search management experience preferred

TO APPLY: Submit your resume here.